The amount of time consumers are currently spending watching video on their phones, tablets, laptops, and desktops is astounding. According to eMarketer.com, adults 18+ spend an average of almost 2 hours a day watching digital [...]
Two buzzwords in the marketing world today are DIGITAL and CONTENT. And while I whole-heartedly agree they are essential to a good marketing strategy, there’s still power and importance in tangible marketing.
Much to my husband’s dismay, I tend to keep creative direct mail pieces that stand out. I also keep catalogues, promo items, or anything else that’s branded and does a good job of relaying an important company message.
For the past couple of months, I kept 5 tangible marketing materials from companies that really understood the power of their brand being held in consumers' hands.
For consumers, holidays are an enjoyable time to celebrate special events and get together with friends and family. For companies, it is a great opportunity, to not only celebrate these holidays, but also to engage [...]
Who doesn’t love filling out forms and answering questions??!? Ok, a lot of people. But in the case of new creative for your brand, answering questions in a creative brief is an absolute necessity to [...]
Hitting the one-year anniversary in business is somewhat like your real-life baby turning one. Thoughts like Where did the time go? and feelings of accomplishment swirl in your head. You also wonder, How did I [...]
Holy Barrage of emails! Between Thanksgiving, Black Friday, Cyber Monday, and Giving Tuesday, retailers are hell bent on making sure you see their promotions, sales, and holiday gimmicks. I love receiving retail email around the [...]