Marketing is one of the most essential business processes. It brings in customers, creates brand awareness and visibility, and helps businesses to reach consumers using a wide variety of creative strategies. But marketing is not static. 

Over the years, this important business tactic has evolved with the changing demands of the consumer as well as changing technology, and as such, marketers and business executives need to be aware of these changes and stay ahead of their competitors.

There are several ways to learn about marketing, including new and dynamic strategies at any given time. But events offer the best opportunity. Marketing events will help you achieve two important things. 

First, you get to share experiences with fellow marketing experts or executives and see if there is something you can learn to improve your strategies. Secondly, these events are also ideal networking venues that allow you to make valuable contacts that may help you become a better marketer in the future. 

The good news is that Philadelphia hosts some high profile marketing events each year. These events target various types of marketing professionals, but they all offer excellent value. We looked at some of these notable Philly marketing events and came up with the top three must-attend events for any savvy marketer.

Philadelphia Digital Marketing Conference

This event is organized for digital marketers.  It brings together some of the most well-known and audacious digital marketing specialists in the United States. The Philadelphia Digital Marketing Conference gives you a once in a lifetime chance to learn insightful ideas on emerging digital marketing trends. 

You will also be able to meet fellow digital marketing specialists, build your networks, and collaborate with like minded experts to achieve common interest goals. This year, the Philadelphia Digital Marketing Conference is expected to start on Thursday, May 7th, 2020 at around 9:30 AM EDT and end on Friday, May 8th at 3:30 EDT. Some of the topics to look forward to at the event include digital strategy, content marketing, customer acquisition, email marketing trends, growth hacking, video marketing, and so much more.

Using Social Media to Better Market Nonprofits

This event is designed for nonprofits looking to gain exposure to social media marketing. According to event organizers, this workshop will give nonprofits practical ideas on how to leverage the power of social media to create visibility about their organizations, what they do, and why they matter. 

The event will bring together top keynote speakers from the nonprofit industry and will take place on Thursday, March 24th, 2020 starting from 10 AM EDT to noon the same day.

Pennsylvania Marketing Summit

This event is relatively more local, but there is still a lot to learn here. It brings over 300 local Pennsylvania brands to share new ideas on marketing and emerging trends in their spaces. The event is the ideal venue to build connections and relationships with local businesses in the state. It is expected to take place on Wednesday, June 3rd starting at 8 AM to 6 PM EDT. Tickets range from $200 and $450.