Have you dug out from your holiday emails yet? They’re probably still coming…. And will, all the way up until December 24th! We received so many holiday emails, that we decided to concentrate on one day instead of the entire holiday season to give some feedback on the best and worst this year.
Black Friday used to mean everyone rushed into the physical store for the best items. Now ecommerce has made it so easy to shop those crazy deals from the comfort of your couch. To this point, retailers need to competitively compete with each other on subject line, creative, and discounts.
We poured through the good, the bad, and the cluttered… here are 3 of the best and 3 of the worst Black Friday emails. Just like previous email reviews, I will grade each email on Subject Line, Relevance, Creative, & Call to Action (CTA).
Who Made the Nice List?
1. My Custom Case
2. Bobbi Brown Cosmetics
3. Old Navy
Who made the Naughty List?
1. MAC Cosmetics
2. Oriental Trading
3. Marc Jacobs
Overall, there were a lot of great emails. So many cute animated gifs and so many great deals! Consumer expectations are that big brands will continue to 'wow', so we’ll see if they get the message by our Spring Email Review!