Let’s take a quick peek at how some email marketers in the retail sector are hoping to capitalize on the arrival of Spring and the approaching holiday weekend. Each email will be scored with an A-F grading system in 4 areas: Subject Line, Relevance, Creative, and Call-to-Action.
1. Better Home & Gardens -
2. Cole Haan Outlet -
3. Pottery Barn Kids -
Overall each brand did a good job of capitalizing on the upcoming holiday weekend. Moving forward, it would behoove these companies to remember to use a relevant subject line, pay it off in the creative (the simple, imagery-driven, minimal text creative) and use a strong Call-to-Action to drive the clients to take desired actions.