Project Description

Social

Social Media Campaign

Panera Bread

Opportunity

Panera Bread was looking to build their corporate gift card program by promotion to companies on LinkedIn during the holiday season.

Outcome

Knowing that LinkedIn is the most formal of the social networking platforms, Elysium Marketing Group created an ad that was straightforward, geared towards employers and still contained an eye-catching element to stand out amongst the noise. By incorporating snow falling, this ad incorporated a holiday element that wasn’t overly holiday-y and allowed the focus to be the tagline about make your employees happy by purchasing Panera Bread gift cards.

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