The Ultimate Guide to a Holiday Marketing Campaign

Doesn’t every year seem to go by faster and faster? Suddenly, you look at the calendar and summer is behind you and the month of December is breathing down your neck. The holidays can be stressful for everyone, but for businesses that time of year requires EVEN MORE time and planning. Well luckily, we’re here to give you the ultimate marketing guide to the holiday season:

It’s a Marathon, Not a Sprint

Here’s a friendly reminder - the holiday season is long (and seemingly getting longer every year). Therefore, you need to plan for not one post or email, but an entire campaign of different, but cohesive posts to constantly stay top-of-mind to your consumers during the busy and crowded holiday season. Remember, last year on Black Friday when you received approximately 2590385034 emails? This is a perfect example why you need to plan for much more than one email or social post.

It’s the Giving Season

Most brands have a natural fit for the giving season. This is the time of year to hone in on what you want your brand to be known for. It’s almost a given in this day and age for brands to have some tie-in to a charity, especially during the holiday season. However, it’s important that the charity chosen is an organic fit to the mission of your business. If you’re doing it “just for charity” your customers will realize and the buy-in will not be as beneficial to anyone involved. For example, if you’re in the restaurant industry it might be the perfect fit to form a partnership with a food back. Whereas, if you own a retail shop it could be the perfect tie-in to donate to a shelter that provides clothing to the less fortunate.

Back to the Basics  

The tides have turned and people LOVE getting mail again. Rather than being one of the hundreds of emails received on any given day, wouldn’t you love being one of the few things (not bill related) that an individual is getting in their mailbox? Although the amount of mail that is delivered during the holiday season does increase. If you create an amazing, on-brand holiday card it’s not only an additional way to ensure that your brand is top of mind but also a way to showcase your brand and wish your consumers a happy holiday season.

Where Your Campaign Should Live

Your business is firing on all different cylinders, so your holiday campaign should as well. Email, social, direct mail, digital, print, text, etc. Your holiday campaign should be carried out throughout these different mediums as well. Start by establishing what you want to accomplish (maybe this is a percentage off, a gift card promotion or a buy one, get one offer) and the look of the campaign and then bring that look to life so your consumers will see it over and over and be reminded of what you are trying to accomplish and what action you want them to take.

Including Movement  

Here’s a trick we’ve learned, people love gifs and animated social. It’s eye-catching and stands out among the millions of pictures and graphics that exist on timelines. Plus, it differentiates your creative. The holiday season is the perfect time to add some animation into your marketing strategy. If you don’t have the capabilities to bring your dreams to life, don’t worry – we do. Here’s one of our favorites:

TR Holiday Social.gif

Because People Love Presents, Right?

Who doesn’t love to get a present? The holiday season is the perfect time of year to give your clients, prospective clients, friends and family a branded gift that they’ll want to keep, use and hopefully carry with them wherever they go, and can we say free advertising? Sometimes it takes a little time to find the perfect gift to give from your company, but if you nail it – everyone will be talking about it and your brand.

Elysium Wine Gift.jpg

Don’t Forget to Wish Them a Happy Holiday

This seems like a no-brainer but boy oh boy you’d be surprised how many people miss out on this final step of a holiday campaign. People like to feel special and a simple “Happy Holiday” from your business is another element of making your customers feel like you truly care about them and value them – this can even be through something as simple as a video on social media featuring your team wishing everyone a happy holiday season!

We understand just how valuable a holiday campaign can be for a business, but we also understand how much work and time goes into making a holiday campaign a success. There’s still time (barely) to execute a kickass campaign and we’re here to help. Contact us today to get started on your holiday marketing strategy.

3 Ways to Capitalize on Holidays in Your Marketing Plan

For consumers, holidays are an enjoyable time to celebrate special events and get together with friends and family. For companies, it is a great opportunity, to not only celebrate these holidays, but also to engage with your customers. Here are three ways maximize your marketing during holidays, especially with Memorial Day quickly approaching: 

1. Sale  - Instead of running a random sale at a random time, give your customers a reason to connect your sale to a holiday, especially if the holiday draws a natural connection to your product or service.

Here’s an example of a Mother’s Day sale we ran for a beauty client. Since most women love beauty products, it makes sense that Me & the Girls would run a sale encouraging consumers to pamper Mom with their products. 

2. Email – While sending too much email is a definite no-no, sending an on-brand email wishing someone a happy birthday or happy holidays is always a great way to keep your brand top-of-mind, and use the “halo effect” that occurs when people associate your brand with the positive feelings they have towards that holiday.

Here’s an example of a Thanksgiving email that Elysium Marketing Group sent to its clients and contacts. Simple and easy, but still showing that we care and we’re thankful for our friends and clients during this celebratory time.

thanksgiving

 

3. Social Media – The easiest way to celebrate the holidays with your clients/fans/patients, etc. is to post on your company pages on social media. The general rules of social media still apply here:

·      Make sure your post is on-brand (that it matches your brand identity)

·      When possible, include your logo and URL to ensure the creative ladders back to your brand

·      Hashtag the holiday (#HappyValentinesDay, #Happy4ofJuly, etc) especially on  Twitter & Instagram

·      Share the company post on your personal page to increase the reach and engagement

·      Use specific sizes for specific sites. Here are the correct sizes for social media from Hubspot.  

Here’s an example of a Happy Labor Day post we did for Eventions Productions. Since Eventions does high-end event lighting, we incorporated a spotlight and showcased our message in the light. Their brand colors are black and blue, so we made sure to adhere to that. And we included their URL in case someone wanted to check them out there. 

Memorial Day is a few days away, so now is the perfect time to design some holiday creative and try these tips out!  

And HAPPY MEMORIAL DAY from Elysium Marketing Group!