The A-Z's of Social Media Marketing

A – Advertise

Social media has so many (sometimes too many) capabilities. You can target people based on household income, job title, location, interests and so much more! Although this may be intimidating… don’t worry! We’re here to help!

 

B – Boost a post (when necessary)

Have an important message or promotion coming up? Simply go through Facebook’s “Boost a Post” feature and target people who like your page & their friends! 

 

C – Cadence

Post consistently on all your social media platforms. There’s no exact science on how many posts per week is the “magic number”, but we’d recommend 3-5 depending on your industry. 

 

D – Dimensions

Each social media platform has different size requirements, and it is CRUCIAL that you post the right size on each platform. If not, your graphic or photograph might be cut off or appear disproportionate.

 

E- Editorial Calendar

Create an editorial calendar! This is a roadmap that outlines anything & everything that’s related to your business: Holidays, events, etc. This way you don’t miss anything that could be an easy opportunity to post content and engage with your consumers. 

 

F – Follow your competition

See what others in your industry are doing. It gives you ideas,and helps you stay current on trends.

 

G – Goals

Create goals and work to achieve them! It can be as simple as posting to Instagram every day, or more advanced like creating a video.

 

H – Hashtags

Use hashtags on all applicable platforms. Currently, we’d say you absolutely need them on Instagram, LinkedIn and Twitter. 

 

I – Influencers

When you’re trying to get your messaging out, use influencers that make sense for your industry. For example, if you’re a food restaurant look at local “food bloggers” and offer them a free meal to come in and post about your restaurant. Then, you’re reaching their audience for the simple cost of a meal! 

 

J- Jargon

If your industry lends itself to using jargon in your daily life, be careful carrying those words over into your social media presence. Using these words could easily alienate your customers rather make them feel as if they can relate to your company. 

 

K – Keywords

Know which keywords are important to your business and your clientele, if you are in real estate phrases such as “just listed” and “hot in the market” contain keywords that your audience will be searching for on social media.

 

L – Likes

It’s not all about the likes! Likes are considered to be a vanity metric, we’re not saying to completely ignore them; but if people are engaged on your posts (such as sharing and commenting), this is much more important than receiving a simple “like”. 

 

M – Monitor

The best way to build your social media presence is to be constantly monitoring it. This means, when a customer comments on your posts, respond. If a post performs extraordinarily well, try to determine why and mirror future posts to replicate those that your audience gravitates towards.

 

N – Network

The point of social networking is to share - information, ideas, and messages. Build a network of people who are interested in the things you want to share, and they will want to engage with what you are sharing!

 

O – Organic

Social media platforms may be pushing businesses to “having to pay for reach & engagement” however the ultimate goal should be reaching for the organic reach. 

 

P – Promotions

Don’t underestimate the power of a promotion. We don’t recommend having a constant promotion valid, but having an incentive is an easy way to have your customers visit your establishment within a certain period of time. Then make sure you’re tracking redemptions, this way you can show the powers that be the true ROI of your promotion!

 

Q – Quality over quantity

Posting less often with quality posts is much better for your social media strategy in the long run than posting every day with “ok” content. Be smart, selective & strategic! 

  

R – Relationships & Replies

When someone is engaging with your content you have to act on it. Answering questions and acknowledging comments will help build a relationship with them!

 

S – Social Proof

Most people won’t purchase something unless they know it works or trust the company. Use testimonials to show new consumers how great your product or service is. 

 

T – Tone

Maintain a consistent tone that your company will use when posting and always, always follow it. When writing posts, pick one person your company is speaking to and write for them! 

 

U – User-Generated Content

This type of content is a slam dunk when it comes to social media, it’s organic, its authentic and it’s FREE! Download, repost and share posts that your customers tag you in. The best part, they’ll feel the love too!

 

V – Visuals

People want to see pictures of people, products etc. when they’re scrolling through their feeds. So ALWAYS, ALWAYS include an image to go with the post. 

 

W – Word-of-Mouth

The absolute best way to spread your message is by using word-of-mouth. Encourage your employees and fans to share why they love you. This way, you get FREE advertising for your own products and services too!

 

X – XXXtra

People always want to feel as if they’re receiving something “extra” for following and engaging with your content. The easiest way to accomplish this is to make sure that every post you create provides value to your following. Whether it be a special offer, a how-to guide or a fun fact, or providing an extra bonus to your following is crucial to building and maintaining your audience. 

 

Y – You

People love seeing pictures of you,and your company. It not only makes them feel closer to your brand but also gives them a look into what your company is all about in an organic way.

 

Z – Zebra 

Okay you caught us, z is a little hard but here’s a fun-fact you can act upon. People love seeing animals! Occasionally, include an image of an animal repping your brand or whatever it may be, and your customers will definitely engage with that content. Ps, babies cause the same reaction!

Our Top 6 Takeaways from the Social Media Shakeup Conference

A few weeks ago, the Elysium team hopped a flight to Atlanta to attend the Social Media Shakeup Conference. We were excited to grow our knowledge of all things social media and learn best practices from the industry experts. Here are our six favorite takeaways that we are sharing with you! 

1.     Focus on building momentum rather than reaching spikes 

There was a keynote presentation from Andrew Davis where he made a comment that we’re all addicted to the high of metric spikes. He’s not wrong. When managing social media, it’s easy to get caught chasing after viral moments. Going for the likes, retweets, comments, whatever it may be. When you plan for the viral spikes you often lose sight of gaining continuous positive momentum, which in the long run will be much more beneficial to your brand. Build on well-received posts to bring positive, long-standing momentum in your social media efforts. 

2.     Create digital empathy 

Throughout the duration of the conference, we heard the word authenticity more times than we could count. Consumers are smarter and more connected than ever before and expect more honest and real content from the brands and companies they follow and trust. Every campaign, post or tweet must always either make a consumer’s life easier, provide value, information, or entertainment. How can this be achieved? Focus on leveraging every conversation with consumers because if you look and listen closely, your consumers are telling you exactly what they want. 

3.    Don’t push content, create conversations 

It’s easy to feel the sense of pressure to “get a post out” but instead of scratching that itch, social media managers need to take a step back and thoughtfully think about what should be posted, and the next series of posts after that. One of our favorites tidbits was to treat marketing like you’re dating… you don’t propose when you’re meeting someone so you shouldn’t assume someone wants to convert on the first post they’ve seen from your company. You need to make sure you are maintaining a relationship before you ask someone to buy from you!

 4.     Not all brands need all channels 

We’ve been playing in a world where every company thinks they to be utilizing every platform for the best results, but that it simply not the case.  Focus on your brands strengths and utilize whatever that may be in your social media strategy. If video is consistently your best content – spend majority of your time on Facebook, Instagram and YouTube. If your company puts out incredible blogs, work mostly on Twitter and LinkedIn! It’s better to be great on one platform than just okay on every platform. Andrew Davis explained this as “thinking like a tv executive”. By this he means that not every show is on every channel, find out what channels your audience prefers and spend your time and energy there! 

5.     The art of visual storytelling 

Video continues to be the biggest opportunity in your social media marketing strategy. In a world of constant articles and content, consumers enjoy being able to watch and focus on one thing (even if it’s just for 30 seconds). To excel in utilizing videos in your strategy always mention the brand you are representing right from the start so consumers know immediately what they are watching! Also, include captions if applicable to your video. Yes, people walk around with headphones and AirPods all the time, but sometimes it’s still nice to be able to watch something while out in public without the noise. Finally, make sure your video is authentic. Yes, people love to see polished, professionally made beautiful videos but you can also make an impact with quick homemade iPhone videos that consumers will relate to! Work on creating the perfect balance of professional and authentic! 

6.     We LOVE Anne Handley & here’s why:

We’ve now seen keynote presentation by Anne Handley a few times, and each time we’ve continued to walk away more impressed than the last. This time she spoke about “slow-cial media”. By this, she means brands should tell fewer stories but be more strategic with the ones they do tell. She also gave the advice that for each marketing piece (blog, email, post, etc) find one person who you are writing the message to and always write as if you are writing solely to that person. She gave the examples that Warren Buffet always writes to his sister in his annual reports because she’s smart and reads a lot, but doesn’t know the ins and outs of his business. Awesome, right?! Basically, this means that if we write as if we’re speaking to one person each and every time we create content, the messaging and voice will be consistent and you will ensure that you are telling your consumers something that is useful to them. Think about it… who would your company write to?! 

 Bonus – Apps We Learned, Downloaded & are Now Obsessed With  - shout out to Doug Busk and Manu Muraro for these recommendations! 

·     Unfold for Instagram stories 

·     Inshot for video editing 

·     Wordswag for social content 

·     Mojo for video design 

·     Planly for Instagram scheduling 

Source: https://www.elysiummg.com/blog/2019/5/20/o...

How the Fyre Festival Became the Ultimate Marketing Campaign & Why It Doesn’t Matter

 By now, everyone has at least heard of the huge disaster of a festival that never was. For those of you who don’t know, the Fyre Music Festival was supposed to be the festival to end all festivals. A deserted tropical island in the Bahamas, the most famous influencers, and an exclusive guest list, all for the mere cost of an engagement ring. The VIP package was to include the most luxurious of treatments, gourmet meals, and villas to sleep in.  Whether you were following the trending topic on Twitter, back in April of 2017, or have recently binge watched the documentaries on Netflix or Hulu, you couldn’t ignore the urge to google “Ja Rule, where is he now?” Ja Rule and the other master minds behind the festival are now facing major lawsuits for fraud. Our fascination with The Fyre Festival stems from the amazing marketing campaign that came before the disaster.  The Fyre team did absolutely everything right from a marketing perspective and we’ll go into what that entails below, and then further discuss why at the end of the day it was all a waste. 

Knowing Your Audience 

In marketing, it’s crucial to know who exactly it is you’re trying to reach. Once that has been determined, you can create your marketing plan. The Fyre team wanted to create the ultimate experience for millennials by hosting two 3-day music festivals full of the most prominent performers, and trendiest influencers, with luxurious accommodations on a Bahamian island. The team had the dates and the location picked (or so they thought) and had their target audience nailed, then they began attempting to execute their marketing plan. 

The Power of Influencers 

We can all admit, we’ve bought a product or visited a restaurant based on a sponsored post by a celebrity we follow on social media. As silly as it may be, it’s a very real and a crucial piece of marketing in today’s society. In fact, 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions, as reported by Collective Bias. Fyre took this statistic and ran with it. They utilized multiple different Instagram personalities to create a viral sensation around the announcement of Fyre. First, they invited these Instagram influencers to the island that would be the proposed site of the festival. Then they filmed an absolutely incredible promotional video. The video created an atmosphere that every single millennial would want to partake in, they created an experience rather than a product. Since there are so many influential millennials with such a large following on social media, it was smart to use them as their voice to introduce the festival.

Then, Fyre executed a seamless Instagram campaign with these same influencers, with one notable addition – Kendall Jenner, who alone has over 100 million followers. All these influencers posted a solid orange post on Instagram with captions announcing the festival. This created a viral craze on social media, people were immediately trying to learn the details of the event, they were willing to pay large amounts of money to attend, in the efforts to live like the celebrities they follow online. 

It Worked 

What will be remembered as potentially the most brilliant, millennial geared marketing campaign of all time, was a complete success. They started with the perfect idea, found an incredible venue and followed it up by creating an event full of popular musical acts and various other activities. The buzz that was created took the Internet by storm, and the general admission tickets to the festival sold out almost immediately. Due to this, Fyre created an even more exclusive VIP package, which people also immediately bought. The marketing campaign helped set up what many thought was going to be the next Woodstock-esque event that people would be talked about for years to come. Little did they know; the festival would be famous for a much different reason. 

Why It Doesn’t Matter 

Everyone knows the story so I don’t need to rehash it for anyone, but let’s just leave it at the festival never happened, and was a complete disaster from start to finish.  From lying about the “private” island location, to the FEMA tents, to being locked in the airport, to the Bahamian employees who still haven’t been paid. It just goes to show that no matter how much marketing you invest in, without a great product and proper execution, you have nothing. It’s proof that marketing (when done right) is so incredibly powerful. It can create just about anything you can dream of, which is exactly what happened for the Fyre festival. Another important lesson of the Fyre Festival is how influencer marketing can be so impactful to your marketing campaign, it can increase the amount of eyes on your campaign by millions (literally) in just a few moments, but on the other hand when this happens people’s expectations are heightened and in this instance the successful influencer marketing campaign completely backfired.

Social Media & Your Business: How to Start a Must-Needed Relationship

Every company needs to have a social media presence regardless if you are a B2B or B2C company. In fact, according to Forbes there are over 50 million business pages active on Facebook right now. That’s a pretty big number, right? It’s also a strong indicator demonstrating how important it is for your company to have (and utilize) social media accounts.

 Let’s think about it from this perspective: you’re trying to decide where to go out to dinner with friends and everyone gives their recommendation. How do you decided? You take to social media and look at the restaurants Facebook, Twitter & Instagram pages to see which food looks the yummiest. We’re not alone, according to Zizzi, 30% of individuals would avoid a restaurant is their social media presence is weak. 

 Now, we understand that starting and maintaining social media marketing can be overwhelming (that’s what we’re here for) but we thought we’d give a few basics so you can get your business strategy up and running. 

 Set Up Business Accounts 

There’s a reason why business accounts exist. Under no circumstance should people have to “friend” your business instead, they should like your page. The same goes for LinkedIn, creating a company page creates a much better user experience for your clients to keep up with you without having to send an invitation to request. Business accounts make it easy to add your company’s hours, services and so much more helpful info. Most importantly, creating a business account on all platforms allows you to see insights and analytics to monitor the performance of the account and specific posts, allowing you to optimize as you go.

Use Hashtags (when applicable)

I’m going to keep this as simple as possible and tell you exactly which platforms need hashtags:

·     Facebook – no 

·     Twitter – yes 

·     Instagram – yes 

·     Pinterest – yes 

·     LinkedIn – yes 

When it comes to hashtags there’s a million different studies that will tell you a million different “magic numbers” for the number of hashtags you should use. Truth be told, there is no magic number but we’d recommend going on a site like hashtagify.com and finding popular, relevant hashtags for your business and using those in your posts. Don’t use popular hashtags just to gain traction – it won’t make a different in the long run. 

 Don’t Link Accounts 

Just because there’s an easy-option to do something, doesn’t mean it’s the correct option. This is true of linking your company’s social media accounts. Each platform has their own best practice for how to post and they’re all very different. For example, seeing a plethora of hashtags in a post on Facebook is something that will make your company stand out – and not in a good way. They are not helpful on Facebook because no one is searching for them there, therefore it’s not necessary to use them. However, they are powerful on other platforms! Plus, you want people to follow you on as many platforms as you’re on, so posting the same content at the same time across the board may not be the best strategy.

 Post Enough, but Not Too Much 

Again, there’s no magic formula for how many posts a week your business should be posting but we’d recommend 3-5 times a week on Facebook and daily on Instagram and Twitter. You want people to keep your company top-of-mind but don’t want to drive them away by being in their face all the time. Make sure your messaging and content are relevant and helpful.

  Post Content People Want to See

This seems simple and for the most part it really is. People love to see people so show off your team and add that human element to your posting. People also love to see food, dogs, babies… you know everything that makes people smile. Remember, social media is supposed to be social. So yes, it is important that your posts are on-brand and coincide with your company’s values and goals but it’s okay to have a little fun as well. Make sure your messaging and content are relevant and helpful.

Always Incorporate Imagery 

It’s the norm for every post to have accompanying imagery. Studies show posts with pictures get 650% more engagement. Use social media to show case your work! If you’re a salon, use images that show the newest hair style. If you’re a restaurant, show the specials you’re having that night. Try to entice your followers and turn them into loyal clients!

 So, there you have it, the basic guidelines to using social media as a part of your company’s marketing strategy. If even this guide is overwhelming to you, we should talk. As a Pennsylvania Digital Marketing Agency, we’re ready for you to Contact us today for a free social media consultation! 

 

The Ultimate Guide to a Holiday Marketing Campaign

Doesn’t every year seem to go by faster and faster? Suddenly, you look at the calendar and summer is behind you and the month of December is breathing down your neck. The holidays can be stressful for everyone, but for businesses that time of year requires EVEN MORE time and planning. Well luckily, we’re here to give you the ultimate marketing guide to the holiday season:

It’s a Marathon, Not a Sprint

Here’s a friendly reminder - the holiday season is long (and seemingly getting longer every year). Therefore, you need to plan for not one post or email, but an entire campaign of different, but cohesive posts to constantly stay top-of-mind to your consumers during the busy and crowded holiday season. Remember, last year on Black Friday when you received approximately 2590385034 emails? This is a perfect example why you need to plan for much more than one email or social post.

It’s the Giving Season

Most brands have a natural fit for the giving season. This is the time of year to hone in on what you want your brand to be known for. It’s almost a given in this day and age for brands to have some tie-in to a charity, especially during the holiday season. However, it’s important that the charity chosen is an organic fit to the mission of your business. If you’re doing it “just for charity” your customers will realize and the buy-in will not be as beneficial to anyone involved. For example, if you’re in the restaurant industry it might be the perfect fit to form a partnership with a food back. Whereas, if you own a retail shop it could be the perfect tie-in to donate to a shelter that provides clothing to the less fortunate.

Back to the Basics  

The tides have turned and people LOVE getting mail again. Rather than being one of the hundreds of emails received on any given day, wouldn’t you love being one of the few things (not bill related) that an individual is getting in their mailbox? Although the amount of mail that is delivered during the holiday season does increase. If you create an amazing, on-brand holiday card it’s not only an additional way to ensure that your brand is top of mind but also a way to showcase your brand and wish your consumers a happy holiday season.

Where Your Campaign Should Live

Your business is firing on all different cylinders, so your holiday campaign should as well. Email, social, direct mail, digital, print, text, etc. Your holiday campaign should be carried out throughout these different mediums as well. Start by establishing what you want to accomplish (maybe this is a percentage off, a gift card promotion or a buy one, get one offer) and the look of the campaign and then bring that look to life so your consumers will see it over and over and be reminded of what you are trying to accomplish and what action you want them to take.

Including Movement  

Here’s a trick we’ve learned, people love gifs and animated social. It’s eye-catching and stands out among the millions of pictures and graphics that exist on timelines. Plus, it differentiates your creative. The holiday season is the perfect time to add some animation into your marketing strategy. If you don’t have the capabilities to bring your dreams to life, don’t worry – we do. Here’s one of our favorites:

TR Holiday Social.gif

Because People Love Presents, Right?

Who doesn’t love to get a present? The holiday season is the perfect time of year to give your clients, prospective clients, friends and family a branded gift that they’ll want to keep, use and hopefully carry with them wherever they go, and can we say free advertising? Sometimes it takes a little time to find the perfect gift to give from your company, but if you nail it – everyone will be talking about it and your brand.

Elysium Wine Gift.jpg

Don’t Forget to Wish Them a Happy Holiday

This seems like a no-brainer but boy oh boy you’d be surprised how many people miss out on this final step of a holiday campaign. People like to feel special and a simple “Happy Holiday” from your business is another element of making your customers feel like you truly care about them and value them – this can even be through something as simple as a video on social media featuring your team wishing everyone a happy holiday season!

We understand just how valuable a holiday campaign can be for a business, but we also understand how much work and time goes into making a holiday campaign a success. There’s still time (barely) to execute a kickass campaign and we’re here to help. Contact us today to get started on your holiday marketing strategy.

Social Media: Which Platforms Are For You?

We get asked a lot of questions from our clients, but one of the most common is “What social media platform should my business be utilizing?” This is a loaded question and our answer varies depending on the specific client. To give a broad understanding of which platform is necessary for your company, we’ve created a list of quick questions to ask yourself before adding unnecessary stress and work to your life!

7 Questions to Think About Before You Start:

  1. Are you B2B or B2C? Majority of the time, B2B services do not need to have a presence on platforms like Instagram or Pinterest. Conversely, B2C businesses will find less luck on platforms such as LinkedIn. There are exceptions, but really think about what your offerings are and how they can be displayed to users.

  2. Who is your desired audience? Each social platform hosts a variety of demographics. Understanding what type of user is active on each platform will dictate which platforms you should be using.

  3. Are you selling a visual medium? If you aren’t, then there’s a possibility that platforms like Instagram and Pinterest aren’t for you since they’re more visually focused.

  4. What type of content is your business planning on posting? The type of content you have strongly dictates which platform you should be using. If what you’re sharing is predominantly visual, consider Instagram or Pinterest. There is one caveat, all posts should include visuals because it’s just the nature of the post. If it’s something more technical, focus on LinkedIn or Facebook.

  5. What social media platforms are other businesses in the industry using and how are they using it? Find out what platforms others in your field are using to get an idea of what could work well for your own business.

  6. What do you hope to achieve by using social media? If sales are your focus, you need to think about consumer behavior and which platforms will best show your products or services or help you grow leads. If you want to amass a following, then consider what content will help users connect with your brand.

  7. Are you prepared to spend a lot of time or money? Growing your social media either takes a lot of time, money, or both. If you don’t think you’ll have the time to invest or the financial capabilities, then you might want to pass on social media or pass those responsibilities off to someone who can do the dirty work for you.

These general questions should help you gauge your target market and determine which social platforms are best suited to your industry. We’ve broken out the most common social media platforms below to give you a more in-depth look at which one is right for your business.

Instagram:

The algorithm that Instagram currently has in place shows the most relevant content to the most people. For your content to do well, it needs to be something that users want to see. If you’re unsure about whether or not this platform would work well for your business, ask yourself these questions:

  • Does your content lend itself to engaging visuals? People want to see pictures of other people, behind the scenes pictures, pets, food, etc. If you are a dentist office or a law firm, you probably don’t need Instagram. If you really want to be a part of a visual platform, then keep things fun!

  • Will you have enough content to create a good rhythm? Posting once a week isn’t going to do you any good on this platform, and it isn’t going to help you gain a healthy following. It’s important to post at least 3 times a week to really see success.

  • Do you have the time to invest in increasing your follow to follower ratio? This is important because a good strategy takes time. If you don’t think you have the time, but still think Instagram is an important means for your business, that’s where we can come in and help.

  • Will you have the time to stay engaged with your followers? Everyone on social media wants quick responses and answers. If you have a platform for your brand, but never respond to requests or questions, you’re creating a bad user experience.

Facebook:

The most recent of Facebook’s ever-changing algorithms focuses on meaningful interactions between users. Meaning that conversations are now vital to having a successful Facebook presence. Therefore, your content needs to be something that will spark interest. When thinking about building out this platform for your business, ask these questions:

  • Are you planning on solely advertising, or are you planning on building & maintaining your presence? Users don’t want to see a sales pitch every time they see something from your page. You need to include content that allows you to build out your brand - show users what your business is all about.

  • Will you be able to build relationships with users? People want to know that your company is invested in its customers. If you can take the time to interact with them and get to know their wants and needs, you’ll be much better off.

  • Do you have the time to turn leads into loyal followers? Gaining followers and turning them into loyal brand advocates is much easier said than done. You can’t just invite people to like your page and expect them to do so and promote your product/services. This takes time and a decent amount of interaction, so if this is something that you don’t think will work well, then it might be best to skip it.

  • Will you have the time to engage with users? Interacting with your followers can take a lot of time. People want to know that you’re there to answer questions or requests. If you don’t think that this is something that your business can commit to, it might be best to pass on this option or hire someone to handle engagement.

Twitter:

Twitter displays content by timeliness and relevance of the post. This way, users are able to see what is most important to them in a timely fashion. This platform is a great way to stay up-to-date with the most current news. Twitter can be a very useful platform, but ask yourself these questions to ensure this tool is right for your business:

  • Do you have enough content to tweet regularly, and potentially several times throughout the day? This is a platform that requires a lot of content to be posted multiple times throughout the day. To do well, what is posted needs to be relevant to your followers, otherwise it will get left behind in the digital black hole.

  • Will you be able to interact with users on a consistent basis? If a user reaches out in some way, it’s important to get back to them quickly. If your business is unable to do this, then you’re not creating a good user experience.

  • Do you have both visual and written content? If there’s too much copy, users might start to pass by posts.It’s good to break up content with a visual component. Gifs also tend to perform well on this platform!

  • Will you incorporate hashtags and trending topics into your content? The use of hashtags on Twitter is very important. It helps show users what’s trending and if you’re not using them correctly, then you might be getting your content to the right people.

LinkedIn:

LinkedIn bases their feed off of engagement and the strength of connections between users so that the strongest business content is showcased. This is a true business platform, so you need to make sure that what you’re sharing is of interest to others in your field.

  • Are you trying to increase your number of leads? This can be a great place to find and grow leads! However, users only want to hear from people that could lead to something promising, so you can’t just send out invites and notes to just anyone. It takes time to find the right people to reach out to.

  • Is your focus on B2B interactions? This platform is much less focused on B2C interaction, so if this is your goal then I would suggest utilizing a different social tool.

  • Is your content engaging enough for people to interact? LinkedIn hosts a group of educated individuals who are trying to discover more about their field and the people within it. The content you post needs to be interesting enough for users to want to engage.

Pinterest:

This platform is a little different than the rest in terms of its algorithm. It bases what’s shown off of previous user interaction, so what people see will almost always be based on what they have searched for previously. This platform is a bit tricky, so be sure to ask yourself the following questions before you sign up.

  • Do you have visually engaging content? Pinterest is a visual platform. To do well, you need to have dynamic and engaging images. Otherwise, users will scroll right by without a thought.

  • Would visuals help promote your products or services? If your offerings can’t really be explained in a visual manner, then chances are you don’t need to be on Pinterest.

  • Do you have time to post multiple pieces of content throughout the day? Pinterest is unlike Instagram in the sense that users expect you to post multiple pieces throughout the day. If you have minimal imagery, then this platform is probably not for you.

Social media can be a very confusing area for many business owners. If these strategies seem daunting or confusing, give Elysium Marketing Group a call! We can help you determine which platform is best and what strategies to use to make sure your company is getting the most out of its social media. We can help with a wide range of services, whether it’s a consultation or the creation of a full-fledged social media campaign and implementation. And remember - this is fun stuff! Regardless of the platform, have fun with your content!

The Art of the Burn: Incorporating Twitter into Your Social Media Marketing Strategy

Welcome to 2018 - where social media is full of fun, outrageous takes and opinions and a whole lot of trolls. Trolling on Twitter has become such an epidemic that it’s made headline news a few times over the past few years (cough cough Kevin Durant…and do I dare say Bryan Colangelo?) However, I’d argue that when brands and organizations throw shade at one another it’s beneficial to their brands and, quite honestly, the engagement of their social media profiles. Here I’ll go into a few brands that are known for their “troll-game” and why exactly this became the way it is: 

Wendy’s

Okay, so is anyone surprised that they’re first on my list? Wendy’s has been trolling other fast food companies for a while now and no other restaurant is safe…. Let’s take a look at a few examples: 

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As you can see, no other restaurants are safe – and not even their own customers can escape the wrath and playfulness of Wendy’s. Now from a strictly marketing perspective, these are the types of the tweets that go viral. Don’t believe me? That burn targeted at McDonald’s had 12k retweets and 28k likes, the average on their four previous tweets that included messaging on their own branding and promotions, was only 1,692 retweets and 11,467 likes. You may not realize exactly what these numbers imply but here’s an easy breakdown. The more a tweet is retweeted and liked, the more it shows up in other people’s timelines. This means there are more people who are seeing Wendy’s logo, messaging and therefore subconsciously begin to crave their food. Wendy’s strategy is simple, go viral and get in front of as many people as possible. In my opinion their “burn” strategy is most definitely paying off!

Burn level = 🔥🔥🔥🔥🔥 

The NBA

The NBA as a league does such an incredible job interacting with one another that I couldn’t bring myself to highlight just one team (and maybe partially because I’m a die-hard Sixers fan). But in all seriousness, NBA Twitter is the best example of an organization truly embracing what Twitter was created for: engagement & interaction. They utilize their team accounts, their players, highlights from the games and even their mascots to poke fun at other teams. The NBA season is long and now the off-season has become as integral to their social media strategies as their in-season. The individuals who run these accounts have a ton of time to push creative, unique content. All 30 NBA teams often “troll” other teams but here are a few of my favorites from recent history:

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Professional sports are a unique platform to market because not only does each team want to grow and engage their fan base, but the NBA benefits from people being engaged with teams outside of their “home team”. Therefore, when teams interact with one another they’re encouraging their fans to essentially get in on the action. The tweet above from the Raptors was not only retweeted and favorited more than their typical post, but had fans of both teams replying to the tweet “burning” each other. These rivalries lead to storylines, which leads to increased viewership on TV, ticket sales, etc. The NBA has captivated on social media and each team interacting with one another (often in burns) more than any other professional sports organization and it shows by looking at their official account. The NBA leads all other professional sports organization in followers with 27.9 MILLION! With the closest organization having 3 million less…let’s hope  they keep it up!

Burn Level = 🔥🔥🔥🔥

Hot Pockets

Hot Pockets does a phenomenal job utilizing their Twitter account to get in on breaking news, viral topics, and hashtags all while engaging their followers in a fun, “troll-y” type of way. They engage with polls, quote and retweet followers, they even poke fun at themselves and how petty their tone often is. Let’s take a look at a couple of our favorite examples:

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Hot Pocket’s strategy is to engage their current clientele, more so than it is to go viral. They have a smaller following than the previous accounts featured with 37k but every tweet they post is incredibly engaging. They talk to their fan base in the same ways in which you would communicate with a friend on social media. Here’s why this is so important – when a brand successfully makes their consumers feel important they become another asset to utilize in their marketing strategy. As Jay Baer said, “the goal of social media is to turn customers into a volunteer marketing army,” and in this regard, Hot Pocket’s has truly hit it out of the park.

Burn level = 🔥🔥🔥

We live in a society where it is almost impossible for businesses and organizations to not utilize, or even have a social media presence. It is called social media because at its core it is social and without the social aspect, it’s just noise to your consumers. So if your brand allows - make it fun! Social media cannot only impact the perception of your business but also help enhance overall growth and revenue. Don’t have the time that’s necessary for creating fun and captivating content that will continue to move your business forward? That’s what we’re here for! Contact us today for a free consultation.
 

5 Product Brands Who Are Killing It On Instagram

Social media has provided brands with the opportunity to be viewed by their consumers in a different way than ever before. They can now get in front of their customers in an approachable way to remain top of mind with every post they share. Here are some brands who are utilizing Instagram to stay relevant to their core followers while also bringing awareness to potential consumers.

 

GoPro – User Content

Everyone has seen an amazing (usually adventurous) video that has been filmed using GoPro. The tech company invented a camera that is built to be waterproof and withstand any damage that would have prohibited that thrill-seeker from capturing their journeys on film for the world to see. Due to the nature of their business, it should be no surprise that GoPro is at the top of this list.

 

What They Do: With 13 million followers on Instagram from across the world, GoPro utilizes their best asset (their customers) to sell their cameras. The GoPro Instagram feed is full of amazing pictures and videos that were taken using their cameras.  Trust us, each picture will give you that feeling of wanderlust that just might inspire you to purchase a GoPro of your own.

 

Why They’re Killing It: User-Generated content! Not only does GoPro show you the best images and videos that were captured by the product they are showcasing but they do it by highlighting pictures and videos sent to them by their best spokespeople, their users. Each day, GoPro shares either a “Video Of The Day” or “Photo Of The Day” where they share posts that were submitted to them on the platform, this not only engages their audience and consumers but also provides GoPro users with an incentive to take that next adventure (with their GoPro) and submit their own footage!

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Moleskine – Brand Aesthetic

Moleskine started by selling their classic notebooks, which are insanely popular (the Elysium team even uses them). The brand has evolved and now carries an entire line of office supplies as well as bags and accessories. The products are high-quality, affordable and even customizable – one reason why this brand has become a fan favorite.

What They Do: Moleskine might not be a company who screams as one you should follow on social media, but I highly recommend giving their Instagram a follow. Their feed is aesthetically pleasing, they highlight their products in a unique way, often by having their notebooks open to beautiful sketches. While you’re scrolling through old posts, you will never feel like you are looking at “just a notebook company’s feed.”

Why They’re Killing It: The real beauty to Moleskine’s Instagram is when you look at their feed in the grid format. Instagram breaks down their layout so you see three photos on each line of the grid. Moleskine takes advantage of this and posts 3 pictures in a row that are complimentary to one another – they’re essentially a picture within their profile which allows the brand to show an image in two different formats to their followers. Scrolling throughout a person’s daily feed they see beautiful pictures of the Moleskine products, but upon checking out the company’s profile they are also treated to a thought out, cohesive feed that showcases exactly what Moleskine is helping their consumers achieves – organization!

 

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Lush – Customer Service

Lush is a beauty and cosmetic brand, priding itself on their “homemade” products that are natural, organic and produced cruelty-free. Their products are colorful, smell amazing and are a hit across the world, so much so that they have gathered a group of followers who have become some of the greatest spokespersons for the brand itself.

What They Do: Lush creates fun products so it is only fitting that their feed is full of beautiful, colorful posts that highlight exactly what their products are made for -  fun. The majority of their feed is focused on their bath bombs, which is their #1 top seller allowing Lush to showcase bright photos and videos of their fun bath bombs. For example, they show a video of their rocket bath bomb dissolving in a tub – SO COOL and makes you want to order 1 (or ten) as you’re scrolling through your feed.

Why They’re Killing It: The true reason Lush made this list of a brand who absolutely thrives on Instagram is because of their comment section (weird, I know) but Lush has a team who replies to every relevant comment on their posts on the platform. This is a huge part of Lush maintaining their insanely loyal customers. Here’s an example: @healthybalancedblonde commented on a post and said “What is this one??? I needed!!!!” Now typically, larger brands would ignore a comment like this or maybe “like” it so the customer felt important but not Lush. Rather, Lush responded that same day tagging the previously noted customer – “This is our ever-gorgeous Tisty Tosty bath bomb, Morgan! – Meghan” Now, not only does this customer feel like they are getting to know the brand they buy from by the employee adding her name to the comment, but also, she took the time to click on the customer’s page and learn her real name. This personalized touch goes a long way and has helped Lush grow to having 3.9 million followers. 

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Halo Top – Exciting, Fun Content

Okay, so who doesn’t love ice cream?! Halo Top Creamery is gaining popularity for being the world’s first all-natural light ice cream, and due to that, supermarkets can’t stock the freezer aisles with these pints quickly enough. Each pint is under 350 calories for the ENTIRE pint and thus ice cream lovers and health-enthusiasts alike are championing this brand.

 

What They Do: Halo Top highlights their product in fun, innovative ways that excite their followers. Let’s be honest, they’re working with one of the yummiest products that automatically provides their consumers with joy. However, the brand consistently highlights their products in new enthusing ways by often incorporating the “ingredients” for the flavors of ice cream. Their captions are also fun, uplifting, and often full of puns which truly fits with the tone of this brand.

 

Why They’re Killing It: Halo Top just gets it, their posts are fun on-brand and they always make me want to go out and buy a new flavor of their product line. They are also masters of new product launches. Here’s what they did before they launched 7 new flavors this month. Each day for a week, the brand posted a picture of an object indicative to the flavor of ice cream that corresponded with a number. For example, on day 6 they posted a 6 made of cinnamon rolls to introduce their new Cinnamon Roll ice cream. Then, on day 7 they posted all 7 new flavors in one group shot. 

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Shinola – Personal Experience

Shinola is a USA made leather company from Detroit who got their start only 5 years ago by selling watches with a goal of bringing American jobs back to the city. Since their start, the brand has escalated into selling high-end leather goods, jewelry and accessories.

What They Do: Shinola shows off their high-end products in a way that truly makes you want to purchase from the company. They utilize the “Link in Bio” feature so followers can easily link out of the app and go straight to the product they’re eye-ing up and make that purchase immediately. This is currently the best user-experience an e-commerce company can provide to their customers on Instagram, and Shinola is executing this perfectly.

Why They’re Killing It: The story behind Shinola is an important piece of the company’s identity and therefore is an important piece of their presence on Instagram. Shinola highlights their team members on Instagram to give followers that personal connection that further allows them to feel as if they know the brand they are buying from. To further expand on showing their identity, Shinola uses #RollUpOurSleeves – throughout their feed you will see this hashtag shared with different pictures and videos. These posts highlight Shinola team members who have gone above and beyond the brand’s mission and brought positive change to the communities in which the members work and live. These feel good, inspirational stories are posted just enough to provide you with that warm and fuzzy feeling but not too often to make it feel overdone.  It shows their consumers that they practice what they preach and truly care about the places where they are building factories to help bring jobs to different cities across the country. 

 

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5 Reasons You Should Unlink Your Personal & Professional Social Media Accounts

As Elysium Marketing Group began managing some of our clients’ social media, we noticed that some of the profiles were not aesthetically or topically on-brand. The deeper we dug, the more we saw the companies’ leaders’ personal interests, political preferences, and sense of humor peeking through their accounts.

While many brands are built by strong leaders with equally strong points of view, the bottom line is that the founder(s) and the company(s) are two separate entities.

Below are five reasons why you should separate your social accounts from your business accounts.

1.     Relevance – One of the most important things to keep in mind when planning your upcoming social media strategy is to ensure you’re giving your followers what they’re looking for.  

If you’re a national jewelry company, most likely your followers are following because (a). they like jewelry, (b). they like your jewelry, and/or (c). they like the fashion/accessory industry. If you personally like baseball as well as jewelry, it doesn’t mean your followers/customers do too. The bottom line is if you start to post too many irrelevant posts that aren’t related to your industry, your followers are likely to unfollow your account, leaving you with fewer people to engage with and market to.

2.     Sensitive Topics – Politics are a BIG deal in 2016. Many people have very intense feelings about the candidates, the political parties, and the direction of the United States. While opinions on these topics are plentiful, it’s best to keep them separate from your business or your clients. You don’t want to alienate followers/customers/clients who may have differing views.

3.     Sensitive Topics Part II – Politics isn’t the only topic that can divide people. Posting about religion or race is also content that could cause some followers to feel uneasy, plus normally it would not relate to your brand’s business goals.

4.     Old Content - We’ve seen people who start a social media account as a personal account, then decide to change the page to a business account. The problem with this is when a follower decides to take a more in-depth look at the company, they could start to see personal photos or irrelevant photos that are separate from the objectives of your business.

5.     Security – Most business owners don’t have time to manage their business’ social media profiles. Whether an in-house employee or outsourced social media expert begins to manage the accounts, you don’t want to give your personal passwords out to anyone. It’s better to keep your personal passwords private, but share your business passwords with the professionals or team.

What we’re definitely not saying is you can’t have fun on social media. If your brand lends itself to it, have SO much fun. Post fun memes and awesome gifs, but please keep it business related. As the wise Michael Corleone from The Godfather says, “It’s not personal, Sonny. It’s strictly business.”  Social media wasn’t around when this movie came out, but we’re pretty sure he’d agree with us that this saying would apply to your social media accounts as well.  

5 Ways to Grow Your Social Media User-Base (Without Begging)

The Elysium Marketing Group social media interns created a satirical video making fun of ‘The Plight of a Social Media Intern.’ Like most humorous videos and articles, it’s funny because there’s a hint of truth behind it. Sometimes as social media account managers, it feels as if the only way to grow the page’s user base and engage its fans is to ask (or beg) everyone you know (or don’t know) to interact with the page. 

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