KAREN MURRAY
While Karen has worked with a variety of clients throughout her career in public relations, the unique storytelling opportunities offered by franchise brands have made this category a distinct focus over the past 10 years. From growing brands ready to tell their founding stories and reach prospective owners looking for an innovative business model to established companies looking to position their executives as industry leaders, Karen takes the time to truly learn every facet of the business in order to uncover what truly sets the brand apart. She thrives on client conversations where founders share how they started the business, unaware of what a powerful vision it sets for potential franchisees and customers alike, to the compelling stories of local neighbors opening their first business in order to create a legacy for their family.
Karen began her career at Tierney, the PR and advertising agency in Philadelphia, where she gained exposure to a wide range of client industries and tactics and learned alongside expert public relations professionals working for top national brands. After exploring in-house and agency positions, Karen recognized her true love for the variety and fast pace of the agency life. She honed her franchise PR skills while frequently partnering with Elysium Marketing Group before officially joining the firm to lead its PR and Content practice.
A graduate of the College of the Holy Cross, Karen lives with her husband, Chris, and two children, Bridget and Charlie, in Berwyn, PA. The family enjoys all the sports—both playing (tennis and golf especially) and watching (go Birds, Phils, and Villanova basketball!), and finding the best restaurants and recipes to try on the weekend. Karen and Chris are active in their community, particularly through opportunities to support and promote individuals with intellectual and developmental disabilities.