Elyse Lupin, President & Founder
With over 20 years of marketing experience, Elyse Lupin provides expertise in the areas of marketing strategy, product marketing, food and franchise marketing, digital marketing, branding and brand strategy. Her broad marketing background spans from years of working at big name brands such as Comcast, The Walt Disney Company, NBC, and New Balance Athletic Shoe.
Elyse began to lay the foundations for her career at The Pennsylvania State University in University Park. After graduating with a Bachelor of Science in Marketing, Ms. Lupin served as an NBC Page, working on shows such as Today and Saturday Night Live, and then a publicity assistant for several companies in New York City before becoming the Marketing and Promotions Manager for Radio Disney in Philadelphia, Pennsylvania. While at Disney, Ms. Lupin oversaw more than 50 large-scale events and concerts, and partnered with local media and sponsors on various integrated marketing campaigns.
In 2007, Elyse returned to school to earn her Master of Business Administration at Boston University. During her studies, she worked as an MBA Intern for New Balance Athletic Shoe, in Boston. One of only five interns chosen for the summer of 2008, she was asked to stay with the company and during her final year of school, to continue her role in consumer insights.
After completing her MBA, Elyse returned to Philadelphia and accepted a position with Comcast: first within the product marketing group working on go-to-market strategy and then within the direct marketing group working on campaign testing and strategies for email acquisition, direct mail, and retention marketing.
After Comcast, Ms. Lupin accepted the Director of Marketing position at Philadelphia magazine to oversee its marketing department and marketing strategy, which includes large-scale events, marketing and sales materials, and digital marketing. Elyse has spent her career focusing on being a well-rounded and strategic marketer. Her background working cross-functionally and her ability to understand the consumer point-of-view give Elyse the skill set to tackle even the most complicated marketing challenge.
Elyse has participated as an Adjunct Professor at Temple University, teaching Digital Marketing, and she is the founder of the working mom resource, The WoMo Network. Elyse sits on the Board for the Center for Loss and Bereavement and acts as an Advisor for ShadowHer. In her spare time, Elyse enjoys laughing with her family, reading, traveling, playing tennis, watching Penn State football games, and rooting for the Eagles and Phillies. Ms. Lupin lives in Blue Bell, PA with her husband, son, and daughter.