Meet the Founder

Elyse Lupin, MBA, CFE – President & Founder

Elyse Lupin founded Elysium Marketing Group in 2015, inspired by the belief that her unique marketing skills and experience could drive valuable results for growing businesses. Today, Elysium is a full-service marketing agency well known for its expertise in digital marketing, public relations, and creative services, particularly within the franchise and restaurant industries. 

Throughout her career, Elyse gained significant marketing know-how working for national brands including Comcast, The Walt Disney Company, NBC, and New Balance Athletic Shoe. Just before founding Elysium, Elyse was Director of Marketing at Philadelphia magazine, 

With a love of the entertainment industry, she began her career in New York City as an NBC Page, working on shows such as Today and Saturday Night Live, before becoming the Marketing and Promotions Manager for Radio Disney in Philadelphia. 

Elyse is a proud graduate of The Pennsylvania State University, where she earned a Bachelor of Science in Marketing, and then seven years later, received her Master of Business Administration from Boston University. During her MBA studies, Elyse worked as an intern for New Balance Athletic Shoe and was asked to continue on in her consumer insights role through her final year of school. 

Elyse has taught digital marketing as an Adjunct Professor at Temple University and is the founder of The WoMo Network, a resource for working moms. She serves on the Board of Directors for the Women’s Franchise Committee and acts as an Advisor for ShadowHer, which provides women entrepreneurs with essential skills and resources to drive success. 

Elyse cherishes spending quality time with her husband and two children, enjoys the challenge of her weekly tennis matches, and has a passion for live concerts and travel, particularly throughout Europe.