We meet with franchise brands on a weekly basis, all eager to discover the secret formula for effective franchise development lead generation. While there are many factors to consider, the secret lies in knowing what [...]
By using social platforms with intention, businesses can expand their reach to target audiences to build brand awareness and generate sales. More people are using social media than ever when making purchasing decisions. In fact, [...]
Franchisors are always seeking new ways to expand their reach, engage customers and potential franchisees, and ultimately, boost revenue. With the digital era in full swing, having a strong online presence is crucial. Let's explore [...]
After attending Springboard last year, I couldn't escape the buzz about YoungConference being a must-attend event. The chance to connect with future franchising leaders and powerhouse mentors in Chicago definitely piqued my interest, and I [...]
It’s always a surprise to hear that a brand relies exclusively on Canva for all its design needs. While Canva is undeniably powerful for creating quick visuals, at Elysium Marketing Group, we often find [...]
In the competitive franchise industry, attracting and retaining a dedicated customer base goes beyond standard marketing practices. It involves a focused approach to engaging with customers meaningfully and differentiating your brand from competitors. We'll [...]
This year, I attended my first IFA conference, with a mix of excitement and curiosity about what awaited me. Since Elyse (rightfully) put a stake in the ground of what Elysium’s niche was going [...]
Navigating the early stages of starting a business can present unique challenges, particularly in the realm of technological investments. While new companies might be inclined to limit spending until a steady revenue stream is [...]
Creating content that resonates with your audience is both an art and a science. It's about understanding their desires, addressing their questions, and presenting information in an engaging manner. Let's explore strategies and practical tips [...]
If you've spent any time in the Philadelphia area recently, you've undoubtedly encountered the infamous "Wawa has Pizza" campaign. Its simplicity is striking, and it has piqued the curiosity of marketers everywhere. Let's break down [...]
As we gear up and plan for 2024, it's time to dive deep into your marketing, dissecting what’s worked and what hasn’t. Here's how to make sure your marketing strategy is both actionable and impactful [...]
1. It keeps you top-of-mind! Recently I was working on getting pricing for a direct mail piece for one of my clients. It wasn’t a straightforward direct mail piece, so I was contemplating which company [...]
