How Important Are Testimonials in Marketing?
Elysium Marketing Group has had the pleasure of working across multiple genres since its inception in 2015. And while we have had to pivot often to make sure our strategies are the correct ones for [...]
4 Effective Ways to Use Email Marketing in Your Marketing Strategy
Given the current climate we’re living in, every company wants to communicate with its consumers both efficiently and as cost-effective as possible. Enter – email marketing. Although some individuals think of email marketing as a [...]
What is Content Marketing?
When people hear the phrase “content marketing” they often immediately feel overwhelmed. People automatically associate the term with long-winded blogs that will take them hours to put together. More often than not, that is entirely [...]
5 Marketing Mistakes Business Owners Make
Business owners have a ton on their daily to-do list. From operations, personnel issues, and financial obligations – each one can often feel like a full-time job in itself. To save business owners time and [...]
5 Tips To Help With Your Re-Opening Strategy
1) Continue to communicate - Communication is key. Communicating clearly to your team and your clients about what’s going on and what the plan is. Human nature is to be uncomfortable with the unknown, so [...]
Philly’s Secret Weapons: 7 Small Businesses That Can Help You Grow
What a time we’re living in. What a time to be a small business. While most of us are happy to “shelter in place” for the greater good, entrepreneurs have a VERY hard time slowing [...]
The Benefits of Outsourcing Your Marketing
Hiring the perfect person to join your team can be a daunting task – especially when it comes to hiring a marketer. When a company decides to outsource their marketing to an agency, they unlock [...]
How Do You Know When It’s Time to Update Your Website?
As you may have seen, Elysium just updated our website. It was long overdue, as we are turning 5 soon, and our website had not changed much since inception. The ironic part about it is [...]
A Love Letter to Basecamp
Dear Basecamp, I’m writing this letter to you to say, thank you! Honestly, I could thank you one hundred million times and it still wouldn’t begin to justify all that you’ve done for me and my [...]
4 Examples Of Extending Your Brand Through Printed Design
“Don’t forget, if there’s printing involved, you might as well make the ink say something interesting.” – Charles Hopper As a marketer, I’m always inspecting how companies use their brands and why they chose the [...]
