BLOG
10 Franchise Marketing Metrics That Matter: Tracking KPIs in 2025
When it comes to franchise marketing, there’s no room for guesswork. As a franchisor, you know that success starts with a tailored marketing strategy. Whether you’re focused on growing your franchise network, supporting individual locations, or building brand awareness on a national scale, it’s important to make data-driven decisions that support your goals. Monitoring the right franchise marketing metrics can help you see exactly what’s working (and what’s not working) so you can make every dollar count. The Elysium [...]
5 Ways to Ensure Your Local Store Marketing Is Ready for 2025
As a franchisor, you understand that strong Local Store Marketing (LSM) is the backbone of your success. It’s the key to keeping your brand top of mind in each unique market while empowering franchisees to build relationships in their communities. But is your LSM strategy ready to tackle the challenges and opportunities of the new year? At Elysium, we’re no strangers to LSM. While we’ve earned a reputation for our franchise development expertise, our roots are in Local Store [...]
9 Marketing Scaries: The Spooktacular Missteps That Give Us Goosebumps
Boo! 👻 It’s that spooky time of year again, when ghosts, goblins, and all things ghoulish take over. While you’re getting ready to celebrate Halloween with all the tricks and treats, Elysium Marketing Group is here to shine a light on some of the “marketing scaries” that haunt us year-round. Let’s get into the spirit of the season by sharing a few marketing mistakes that send chills down our spines! 1. The Grammar Goblin Few things are scarier than coming [...]
Flushing DIY Marketing Down the Drain
In the ten years I’ve been running my agency, I’ve encountered countless memorable moments and even more unforgettable conversations. One recent exchange with a potential client, a plumber, really drove home the importance of letting experts handle what they do best—especially when it comes to marketing. During the call, my team and I asked the usual questions: What’s working in your marketing so far? Who’s your target audience? Then we dug into the tougher, more data-driven aspects: What’s your [...]
The Not-So-Secret Formula to Franchise Development Marketing
We meet with franchise brands on a weekly basis, all eager to discover the secret formula for effective franchise development lead generation. While there are many factors to consider, the secret lies in knowing what it will cost to acquire a new franchisee. From there, you can break down the budget needed to hit your ‘new store opening’ goal and determine how many leads it will take to get you there. While brand awareness and social proof play significant roles [...]
The Difference Between Social Media Marketing & Social Media Management
By using social platforms with intention, businesses can expand their reach to target audiences to build brand awareness and generate sales. More people are using social media than ever when making purchasing decisions. In fact, there are more than 3.78 billion people using social media around the world, and 54% of social media users use platforms to research products via reviews and recommendations. Leading businesses and marketing agencies have ample opportunities to reach audiences by utilizing best social media marketing [...]