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The Complete Guide to Franchise Marketing in 2025
Franchise marketing is a bit like conducting an orchestra. Every section needs to play in perfect harmony. Keeping your various campaigns and channels in sync is no easy task. But when it’s done right, your franchise marketing doesn’t just make noise — it strikes the perfect chord. At Elysium Marketing Group, we’ve helped countless franchises find their rhythm. In this guide, we’re sharing everything you need to know to guarantee your franchise marketing strategy hits all the right notes. [...]
5 Franchise Website Design Trends You Need to Know in 2025
Ensuring your website is ahead of the curve is the best way to stay competitive in the franchising world. A great franchise website design can help you attract qualified leads and strengthen your brand’s national presence while driving revenue for individual locations. With digital trends evolving faster than ever, staying ahead of the curve is the key to franchise success. At Elysium Marketing Group (EMG), we know what it takes to make a franchise website stand out. Whether you’re [...]
10 Franchise Marketing Metrics That Matter: Tracking KPIs in 2025
When it comes to franchise marketing, there’s no room for guesswork. As a franchisor, you know that success starts with a tailored marketing strategy. Whether you’re focused on growing your franchise network, supporting individual locations, or building brand awareness on a national scale, it’s important to make data-driven decisions that support your goals. Monitoring the right franchise marketing metrics can help you see exactly what’s working (and what’s not working) so you can make every dollar count. The Elysium [...]
5 Ways to Ensure Your Local Store Marketing Is Ready for 2025
As a franchisor, you understand that strong Local Store Marketing (LSM) is the backbone of your success. It’s the key to keeping your brand top of mind in each unique market while empowering franchisees to build relationships in their communities. But is your LSM strategy ready to tackle the challenges and opportunities of the new year? At Elysium, we’re no strangers to LSM. While we’ve earned a reputation for our franchise development expertise, our roots are in Local Store [...]
9 Marketing Scaries: The Spooktacular Missteps That Give Us Goosebumps
Boo! 👻 It’s that spooky time of year again, when ghosts, goblins, and all things ghoulish take over. While you’re getting ready to celebrate Halloween with all the tricks and treats, Elysium Marketing Group is here to shine a light on some of the “marketing scaries” that haunt us year-round. Let’s get into the spirit of the season by sharing a few marketing mistakes that send chills down our spines! 1. The Grammar Goblin Few things are scarier than coming [...]
Flushing DIY Marketing Down the Drain
In the ten years I’ve been running my agency, I’ve encountered countless memorable moments and even more unforgettable conversations. One recent exchange with a potential client, a plumber, really drove home the importance of letting experts handle what they do best—especially when it comes to marketing. During the call, my team and I asked the usual questions: What’s working in your marketing so far? Who’s your target audience? Then we dug into the tougher, more data-driven aspects: What’s your [...]