Greater Philadelphia SEO Company
Elysium Marketing Group is a full-service marketing agency that specializes in marketing strategy, digital marketing, CRM and marketing automation, website design and build, marketing design, and branding. One of the most important components of our digital marketing services is strategically using local and national search engine optimization (SEO) best practices to bring in relevant traffic to your business’ website.
Here’s more information on the basics of SEO and how our Philadelphia SEO company can improve your website’s visibility online.
What Is Search Engine Optimization?
Search engine optimization (SEO) is the process of optimizing (improving) your website to strengthen its visibility in search engine results when people search for services or products related to what your business offers. Better visibility on search engine results pages (SERP) helps businesses attract more traffic and therefore more prospective customers.
SEO allows businesses to understand what their target audience is searching for online, which keywords or phrases they are using to search, and the type of content they are engaging with consistently. By investigating these points, you can better reach your audience and amplify your brand.
How Does SEO Work?
Search engines use crawlers (also known as spiders or bots) to find and catalogue all of the information about content on webpages for a search engine’s index (database). Crawlers will pull content from known web pages, PDFs, videos, listings, images, and more. They also follow internal and external links to other pages to understand the content on each page and how each page is connected.
Pages are then ranked in search engine results based on a number of factors including:
- High-quality, optimized content
- Mobile responsiveness
- Page load speed
- User engagement
- Site security
- Domain Authority
Because SERP results are organic (non-paid advertising), SEO experts employ best SEO practices related to content quality and optimization, keyword research, speed optimization, and crawlability to promote organic search results. These strategies help garner attention, establish authority on certain topics, and elevate brand awareness and customer experience.
Why Is SEO Important?
SEO is a crucial component of digital marketing services. People worldwide are constantly searching for services and products online, particularly from local businesses. According to Digital Safari, “97% of users searched online to find a local business” and “62% of consumers will disregard a business if they can’t find them online.” Such statistics point to how effective SEO – specifically local SEO – is for businesses moving forward.
Effectively utilizing SEO best practices can facilitate better organic search results, as well as related questions and featured snippets (promoted results at the top of SERPs that answer queries). If your website is positioned higher on SERPS when using Google, Bing, or other search engines, your target audience can more easily find your website.
Best marketing practices prioritize SEO from the beginning to further connect to your target audience to increase website traffic, brand awareness, and sales.
SEO Services We Provide
How does Elysium prioritize SEO in our digital marketing services? Read below.
Our marketing term understands how to perform proper keyword research for a business. Not only traffic will grow, but relevant traffic will grow. That means more visitors who are invested in using certain services or products.
As a Philadelphia SEO company, Elysium Marketing Group can help businesses in the greater Philadelphia area thrive. We use local SEO strategies related to schema, reviews, citations, Google My Business, and more to improve web rankings for your local customer base.
Backlinks, or inbound links, are links created when one website links to another website. Backlinks are useful for SEO purposes because search engines like Google register them to measure the value of a webpage. Pages with a higher number of backlinks often have higher organic search engine rankings. Elysium’s marketing team uses backlinks as a part of digital marketing strategies to boost our clients’ website rankings.
We develop a content strategy for blogs by assessing content gaps, conducting research on competitors, and answering the questions your clients are searching for in search engines.
Free Technical SEO Audit
Our clients receive a free, instant SEO audit for their website by filling in our SEMRush form.
Slow web pages will cause people to leave your website without engaging with your content and ultimately making a purchase. Our SEO experts can help identify issues that are slowing your website and optimize it to enhance customer experience.
Get Your Website SEO Audit for Free Today
Discover how Elysium Marketing Group can optimize your website with proven SEO services to increase traffic and boost sales.