SEO (search engine optimization) is a crucial component of digital marketing services. People worldwide are constantly searching for services and products online, particularly from local businesses. According to Digital Safari, “97% of users searched online to find a local business” and “62% of consumers will disregard a business if they can’t find them online.” Such statistics point to how effective SEO – specifically local SEO – is for businesses moving forward.
Best marketing practices prioritize SEO from the beginning to further connect your target audience to your company. Effectively utilizing SEO strategies can facilitate better organic search results to increase website traffic, brand awareness, and sales. Optimizing content also boosts your website to rank for related questions and featured snippets (promoted results at the top of SERPs – search engine results pages – that answer queries).
Basically, if your website is positioned higher on SERPS when using Google, Bing, or other search engines, your target audience can more easily find your website.
At Elysium, we offer a free technical SEO audit so you can gauge how your website ranks amongst your competition in search results. From there, our marketing team can help you identify ways to improve search performance and drive traffic to your business with a customized plan.
Fill out our technical SEO audit form today to start your journey towards noticeable business growth. You will receive an automatically generated report to review.