PPC Agency in Philadelphia
Get the Most Out of Paid Search Campaigns With a Top PPC Management Company
Pay Per Click or Search Engine Marketing is an important part of your digital marketing strategy. At Elysium Marketing Group, we make sure to understand your ideal cost per acquisition, and will continue to optimize your ads so you’re getting the most leads with the least amount of ad spend.
We’re also proud to be a Google Partner, which means we are recognized for maximizing campaign success for our clients, driving client growth by maintaining clients’ campaigns to improve return on ad spend, and demonstrating Google Ads skills and expertise with certifications.
Get a free consultation today and discover how our PPC management services can enhance your pay-per-click strategies. We’ll discuss how PPC can benefit your business, how Elysium will reduce marketing campaign costs, and how our PPC team will meet your lead generation and sales goals to maximize ROI and strengthen overall demand.
What is PPC Advertising?
PPC (pay-per-click) advertising enables companies to place optimized ads targeted to specific keywords or demographics on search engine results pages (SERPs). For example, you can run a PPC campaign on the Google Ads platform to drive traffic to your website. When a targeted user searches for a related service or product through a search engine like Google, the query will trigger the PPC ad. Advertisers then pay each time a targeted customer clicks on one of their ads and visits the company’s website.
Why You Should Invest in PPC Management Services
Paid search is an important part of marketing campaigns because it allows companies to reach target customers more quickly, driving relevant traffic to your website. In other words, by targeting specific keywords and demographics, you will be able to reach people who are searching for your business or your business’ products or services. This results in more qualified leads and therefore a greater increase in sales.
PPC campaigns not only provide businesses the ability to connect with their prospects and customers as a whole, but also enable them to offer personalized content that addresses customer pain points.
The Benefits of Working With a PPC Marketing Company
If you’re looking to market your company online, paid search is an integral part of any successful digital marketing strategy. By turning to a reputable PPC management company, you can ensure that your campaigns are successful and propel metric-driven results for your business.
Elysium’s team of marketing experts uses the follow strategies to amplify your marketing efforts:
We’ll ask you necessary questions about your business to gain full understanding of your value offerings, as well as conduct research on the industry space and top competitors before spending any ad money.
Choose the right keywords
Targeting the wrong keywords can result in wasted spend and time, and low quality traffic. We ensure you choose relevant, high-volume keywords that are likely to convert.
Don’t overspend on your keywords. We will adhere to your budgetary guidelines and can start with a lower bid for each target keyword. We can increase spend or pause campaigns as needed.
What works today may not work tomorrow, so our team constantly optimizes your campaigns by testing different, high-quality ad copy, landing pages, and targeting options to keep your campaigns efficient and effective. This enables you to scale campaigns to achieve the best ROI.
Elysium’s PPC experts monitor client accounts daily to determine how we can adjust campaign strategies based on performance data and industry best practices. We can help you in comparing the cost of each conversion to optimize outcomes so you can see how your campaign is progressing and which areas can be improved by optimizing settings and reallocating funds. We’re big on transparency, so you will always have access to detailed reports with full control of spending.
Elysium Client PPC Highlights
- After taking over PPC in April 2021 for one of our home improvement clients, we cut costs by 45% from $134 to $73 per lead. This resulted in 113% increase in leads from one month to the next. Overall, 984 leads have been generated since project launch for a highly competitive niche.
- For one of our restaurant clients, we have generated 1936 leads since project launch. The industry CPC is $2.12 and the average for this project was $0.95, almost two times lower than the average.
- Another restaurant client of ours has seen 802 leads generated since project launch in October 2021. Elysium is currently outperforming the restaurant industry CPC average with a CPC 62% cheaper while generating these leads.
- One of our insurance clients has seen 380 leads generated at $25 per lead. Insurance keywords are generally the #1 most expensive keywords trending at $54.91 CPC.
Contact us today to learn more about how a top PPC company can help you use paid search to reach your target audience.