Core Team

Elyse Lupin

Alma Mater: Penn State University for Undergrad and Boston University for MBA
First job out of college? NBC Page at 30 Rock (yes, like Kenneth the Page)
Favorite part of your job? Tie between meeting really interesting people and seeing the looks on the faces of satisfied clients
Favorite city you've visited? I studied abroad in Lyon, France, so I have to say that city - but Barcelona and Florence are very close seconds
Drink to get you through the day: Really into La Croix right now – fabulous branding as well!
Weapon of choice to do your job: Pencil & pink notebook
First concert ever attended: Sting with Melissa Etheridge as the opener
Female Influencers: (aside from family members) Indra Nooyi, Bette Midler, Ann Handley, P!nk, & Tory Burch
About the Founder

Alma Mater: Philadelphia University
What did you want to be when you grew up? A Magazine Editor
Favorite part of your job? Never knowing what the heck I'll be doing tomorrow let alone an hour from now!
Favorite city you've visited? Denver
Best sport moment? Softball Junior year. A line drive straight to the face a day before Prom. I no longer play
Favorite way to de-stress? Any time I spend with my pitty pup Zoo Zoo
Food preference: Ketchup
Drink to get you through the day: Iced, hot, chai whatever. It must be Tea
Weapon of choice to do your job: "Command + Z" aka "Undo"
Fav place for inspiration: The beach in Fall or Winter
Tattoo: A commemorative number "72" in the hand writing of my brother. He was a football player.

Alma Mater: The Catholic University of America
First job out of college: Marketing for the Philadelphia Freedoms
Favorite part of your job? Getting to know all of our clients and learning the ins & outs of their companies
Favorite place you've visited? Havasu Falls – I hiked 54 miles in 115 degree heat to see those waterfalls...
Best sport moment? Scoring two goals during my team’s win in the Philadelphia City field hockey championship
Food preference: Anything and everything spicy
Drink to get you through the day: Doubleshot of espresso on ice
Weapon of choice to do your job: Basecamp & I will tell you my love for it if you ask me
First concert ever attended: Kelly Clarkson with Rooney

Alma Mater: Bloomsburg University of Pennsylvania.
First job out of college? Marketing Assistant at Paul Fredrick Men’s Wear.
Favorite city you've visited? Kinsale Ireland. It’s a small fisherman’s town outside of Cork, with cobblestone streets, and flower baskets in every window, it was perfect.
What did you want to be when you grew up? Britney Spears. Until I turned 5 and realized I couldn’t sing to save my life.
Favorite part of your job? Getting to know and understand so many different brands. And working with an amazing group of women while doing it.
First concert ever attended: The Who during their 50th-anniversary tour. Seeing Baba O’Riley played live may have set the bar a little too high for any concert I’ve been to since then.
Female influencers: Marilyn Monroe, Irena Sendlerowa, Ellen DeGeneres, really any woman who is brave enough to be themselves or stand up for what they believe in.
Favorite way to de-stress? Cooking, with Frank Sinatra playing in the background.

Alma Mater: Parsons The New School for Design
What did you want to be when you grew up? When I was really little I wanted to be a witch, but as soon as I could draw I've known I was an artist
Favorite part of your job? Creative problem solving-- those great "ah ha!" moments when you've turned a good idea great
Favorite city you've visited? Paris, France
Food preference: I have the BIGGEST sweet tooth!
Weapon of choice to do your job: Adobe Photoshop and my Wacom tablet
Fav place for inspiration: Curated Instagrams like @thepinklemonade or @thedesigntip
Tattoo: I think I'm up to 12 now. My favorite is me and my sister playing dress up as little kids on my upper thigh.