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By using social platforms with intention, businesses can expand their reach to target audiences to build brand awareness and generate sales. More people are using social media than ever when making purchasing decisions. In fact, there are more than 3.78 billion people using social media around the world, and 54% of social media users use platforms to research products via reviews and recommendations. 

Leading businesses and marketing agencies have ample opportunities to reach audiences by utilizing best social media marketing and social media management practices. If you’re considering professional marketing services, here’s more information on the differences between social media marketing and social media management and how agencies utilize them for business growth.

What is Social Media Marketing?

Social media marketing focuses on creating and executing a marketing strategy to generate leads for your business through your presence on social platforms. Businesses and marketing agencies use social media profiles to connect businesses to their target audiences. Platforms can create a loyal community, foster engagement, and offer customer support.

Using major social platforms such as Facebook, Instagram, LinkedIn, and Snapchat builds brand awareness and boosts website traffic to drive potential sales. Other major social platforms include but are not limited to: Twitter, Pinterest, Youtube, TikTok, and WhatsApp.

Top Benefits & Uses of SMM:

  • Engaging with followers through comments 
  • Publishing relevant, high quality content on a consistent basis
  • Monitoring comments and reviews
  • Running paid social media advertisements to a targeted audience
  • Analyze social reach, engagement with customers, and sales 

How Marketing Experts Use SMM to Expand Business Growth

Marketing experts help strategize which platforms to use for best ROI. They can also ascertain the best type of organic social media content to share to attract your target audience and direct them to services and products on your website. Factors such as tone, voice, and media define your brand.

Moreover, consistent presence is important. Agencies use SMM tools like Hootsuite and Facebook Management to schedule posts in advance at peak engagement times. Publishing content at a specific time and rate increases audience engagement through likes, comments, shares, and conversion rates. 

Social media marketing also enables businesses to monitor online conversations about your brand whether they’re positive or negative. Each leaves an opportunity to build brand loyalty, as well as offer customer support if potential issues arise. Agencies can help monitor platforms and respond to problems swiftly. 

Paid social media ads through Facebook advertising, Instagram advertising, Twitter advertising, and LinkedIn advertising enable businesses to reach a wider audience based on demographics, online behavior and interests, and much more. Agencies use social media ad tools to automate processes and optimize multiple ads at once with ease. 


How Social Media Marketing & Social Media Management Work Together 

While social media marketing concentrates on creating and executing marketing strategies on social platforms, social media management focuses on the long-term strategy and use of social media. Marketing agencies use social media management to ensure businesses are utilizing tools with intention and engaging with audiences in a thoughtful, authentic manner that best serves them. By combining social media management and social media marketing, agencies help businesses maintain consistent brand standards across platforms while increasing customer loyalty and sales.

Elysium’s full-service marketing agency is experienced in all social formats–Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Clubhouse, and more. We ensure you are using the right platforms for your business and that your strategy matches your marketing goals. We will also verify that all social graphics look on-brand and are the correct sizes for each platform. For more information, contact our office at (484) 684-7420 or inquire via our website. For samples, refer to our social media creative portfolio