The ROI of a Laugh: How to Use Humor in Marketing
A joke is never as funny if you have to spell it out, but in this case we're dissecting a couple of well thought out marketing campaigns that do a great job of using humor. [...]
5 Examples of Instagram Brands Killing It on Social Media
Driving engagement on Instagram takes strategy, creativity, and consistency. Companies who can express their authentic brand personality while tapping into relatable, trending ways of connecting with customers will have the best potential of standing out [...]
What Can HubSpot Do for Your Company?
Are you looking for comprehensive marketing software that can help your business grow? Many companies are moving to using CRM platforms like HubSpot that provide an easy-to-use interface without requiring extensive technical knowledge or ongoing [...]
How Elysium Marketing Group is Celebrating Women’s History Month
Women’s History Month is a month-long celebration dedicated to recognizing and celebrating the contributions women have made over the course of history. Throughout the month of March, it’s a time to reflect on how those [...]
Benefits of Working with an Agency over a Freelancer
Developing a successful marketing plan requires working with specialists. From identifying your business goals to executing each facet of your marketing plan, a reputable marketing agency can help you elevate your business with your budget [...]
What Services Are Included in Digital Marketing?
Digital marketing, also known as online marketing, uses digital forms of communication to promote a business’ services or products. Marketers use mediums such as email, online videos, search engine marketing, social media, paid social ads, [...]
How can digital marketing help the tourism & hospitality industry?
Digital marketing is essential for the tourism and hospitality industry. As with any other product or service, consumers search online for helpful information and reviews on accommodations, hotels, restaurants, and destination activities. Therefore, companies can [...]
Using Traditional Marketing in Your Health & Wellness Business
The health and wellness industry continues to expand with more consumers investing in wellness services and products. In fact, a recent report by Statista estimates the global wellness market at more than $4.4 trillion with [...]
The Importance of Using PPC to Build Your Home Service Company
Home repair services such as plumbing, roofing, lawn care, and electric all benefit from a solid online presence to attract more customers. In fact, 76% of consumers look at a company’s website before visiting in [...]
10 Tips for Marketing Your Restaurant in Social Media
Social Media Marketing Tips for Restaurants: If your restaurant doesn’t have a strong digital presence, they could be losing out on capturing covers left and right. At Elysium Marketing Group, we know all about restaurant [...]