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9 Marketing Scaries: The Spooktacular Missteps That Give Us Goosebumps
Boo! đ» Itâs that spooky time of year again, when ghosts, goblins, and all things ghoulish take over. While youâre getting ready to celebrate Halloween with all the tricks and treats, Elysium Marketing Group is here to shine a light on some of the âmarketing scariesâ that haunt us year-round. Letâs get into the spirit of the season by sharing a few marketing mistakes that send chills down our spines! 1. The Grammar Goblin Few things are scarier than coming [...]
Flushing DIY Marketing Down the Drain
In the ten years Iâve been running my agency, Iâve encountered countless memorable moments and even more unforgettable conversations. One recent exchange with a potential client, a plumber, really drove home the importance of letting experts handle what they do bestâespecially when it comes to marketing. During the call, my team and I asked the usual questions: Whatâs working in your marketing so far? Whoâs your target audience? Then we dug into the tougher, more data-driven aspects: Whatâs your [...]
The Not-So-Secret Formula to Franchise Development Marketing
We meet with franchise brands on a weekly basis, all eager to discover the secret formula for effective franchise development lead generation. While there are many factors to consider, the secret lies in knowing what it will cost to acquire a new franchisee. From there, you can break down the budget needed to hit your ânew store openingâ goal and determine how many leads it will take to get you there. While brand awareness and social proof play significant roles [...]
The Difference Between Social Media Marketing & Social Media Management
By using social platforms with intention, businesses can expand their reach to target audiences to build brand awareness and generate sales. More people are using social media than ever when making purchasing decisions. In fact, there are more than 3.78 billion people using social media around the world, and 54% of social media users use platforms to research products via reviews and recommendations. Leading businesses and marketing agencies have ample opportunities to reach audiences by utilizing best social media marketing [...]
Harnessing the Power of Digital Marketing for Franchise Growth
Franchisors are always seeking new ways to expand their reach, engage customers and potential franchisees, and ultimately, boost revenue. With the digital era in full swing, having a strong online presence is crucial. Let's explore how savvy franchisors use digital marketing to take their brands to new heights. Understanding the Digital Landscape Digital marketing encompasses various strategies and channels, each offering distinct opportunities to effectively engage with your target audience. From sponsored content, social media and email marketing to search [...]
6 Highlights from YoungConference
After attending Springboard last year, I couldn't escape the buzz about YoungConference being a must-attend event. The chance to connect with future franchising leaders and powerhouse mentors in Chicago definitely piqued my interest, and I jumped at the opportunity to attend! I was so excited to pack my bags and head to Chicago, looking forward to learning, connecting, and growing. And, this conference totally lives up to the hype! Here are my six favorite parts of YoungConference 2024! 1) 2024 [...]