The Power & Benefits of a CRM
So what is a CRM? That acronym gets thrown around a lot in marketing, but most people don’t know what a Customer Relationship Manager is or does. There are a ton of CRMs out there [...]
Content Marketing Writer
The Content Marketing Writer will work with the Elysium team on copy and ideas for campaigns, emails, social media, blogs, press releases, and proposals. Duties & Responsibilities: Copywriting: Campaigns – work with the team to [...]
How Important Are Testimonials in Marketing?
Elysium Marketing Group has had the pleasure of working across multiple genres since its inception in 2015. And while we have had to pivot often to make sure our strategies are the correct ones for [...]
4 Effective Ways to Use Email Marketing in Your Marketing Strategy
Given the current climate we’re living in, every company wants to communicate with its consumers both efficiently and as cost-effective as possible. Enter – email marketing. Although some individuals think of email marketing as a [...]
What is Content Marketing?
When people hear the phrase “content marketing” they often immediately feel overwhelmed. People automatically associate the term with long-winded blogs that will take them hours to put together. More often than not, that is [...]
5 Marketing Mistakes Business Owners Make
Business owners have a ton on their daily to-do list. From operations, personnel issues, and financial obligations – each one can often feel like a full-time job in itself. To save business owners time [...]
3 Easy Ways to Add Video Marketing to Your Plan
The amount of time consumers are currently spending watching video on their phones, tablets, laptops, and desktops is astounding. According to eMarketer.com, adults 18+ spend an average of almost 2 hours a day watching digital [...]
Philly’s Secret Weapons: 7 Small Businesses That Can Help You Grow
What a time we’re living in. What a time to be a small business. While most of us are happy to “shelter in place” for the greater good, entrepreneurs have a VERY hard time slowing [...]
5 Brands Who Nail Tangible Marketing
Two buzzwords in the marketing world today are DIGITAL and CONTENT. And while I whole-heartedly agree they are essential to a good marketing strategy, there’s still power and importance in tangible marketing.
Much to my husband’s dismay, I tend to keep creative direct mail pieces that stand out. I also keep catalogues, promo items, or anything else that’s branded and does a good job of relaying an important company message.
For the past couple of months, I kept 5 tangible marketing materials from companies that really understood the power of their brand being held in consumers' hands.
How Do You Know When It’s Time to Update Your Website?
As you may have seen, Elysium just updated our website. It was long overdue, as we are turning 5 soon, and our website had not changed much since inception. The ironic part about it is [...]