Why Elysium?

We bring clarity to complexity by untangling disconnected strategies, scattered messaging, and marketing challenges that keep brands from reaching their full potential. As an extension of your team, we build thoughtful strategies that connect every piece of your marketing and move your business forward.

Learn More About the Elysium Way
with our Core Values

We’re not here to check boxes and we don’t stop at good enough. Everything we do carries our name and promise to do all we can to help our clients achieve their goals. We’re not afraid to pick up the phone when emails start to lose clarity. We bring in extra resources when a unique challenge calls for it. We’re here for local dinner recommendations, the recap of your child’s dance recital, and as a listening ear after a tough day.

Your brand is one-of-a-kind and intentionally built to reflect your company’s mission and vibe. We bring your brand to life through eye-catching creative, from websites and digital ads to tradeshow booths and printed publications. Our fully in-house design team works cohesively, not reliant on the various styles and availability of freelancers.

If it doesn’t say Wow to us, we go back to the drawing board.

Our team is composed of subject matter experts who contribute their various skills and experience to each of our client accounts. What we all have in common is a love for marketing and a desire to keep learning more about how we can better drive results for our clients. We’re constantly sharing articles, attending events, and trying out new technology to see what’s most valuable to our work.

We build the foundation for strong client relationships and clear communication so that we can collaborate effectively and tackle any challenges head on. Our leadership is constantly in touch with our clients, attending meetings, chiming in on emails, and texting quick thoughts while our dedicated account executives ensure we’re staying on track and achieving milestones.

You won’t wonder where we are and can rest assured you’re receiving senior-level attention.

We start each day with a review of each client’s relevant stats making sure our programs are driving results that matter for our clients. We review with our clients and make adjustments when necessary. And then we check again, repeating the cycle consistently to ensure all systems are firing on all cylinders and optimizing as best as possible.

And it can be crazy! But we maintain perspective, support each other through ups and downs, and enjoy the work we get to do. We collaborate in-house four days a week, enabling our team to build the relationships and cohesion that keep us moving forward together.

Our Leadership

ELYSE LUPIN

Elyse Lupin founded Elysium Marketing Group in 2015, inspired by the belief that her unique marketing skills and experience could drive valuable results for growing businesses. Today, Elysium is a full-service marketing agency well known for its expertise in digital marketing, public relations, and creative services, particularly within the franchise and restaurant industries.

Throughout her career, Elyse gained significant marketing know-how working for national brands including Comcast, The Walt Disney Company, NBC, and New Balance Athletic Shoe. Just before founding Elysium, Elyse was Director of Marketing at Philadelphia magazine,

With a love of the entertainment industry, she began her career in New York City as an NBC Page, working on shows such as Today and Saturday Night Live, before becoming the Marketing and Promotions Manager for Radio Disney in Philadelphia.

Elyse is a proud graduate of The Pennsylvania State University, where she earned a Bachelor of Science in Marketing, and then seven years later, received her Master of Business Administration from Boston University. During her MBA studies, Elyse worked as an intern for New Balance Athletic Shoe and was asked to continue on in her consumer insights role through her final year of school.

Elyse has taught digital marketing as an Adjunct Professor at Temple University and is the founder of The WoMo Network, a resource for working moms. She serves on the Board of Directors for the Women’s Franchise Committee and acts as an Advisor for ShadowHer, which provides women entrepreneurs with essential skills and resources to drive success.

Elyse cherishes spending quality time with her husband and two children, enjoys the challenge of her weekly tennis matches, and has a passion for live concerts and travel, particularly throughout Europe.

KAREN MURRAY

While Karen has worked with a variety of clients throughout her career in public relations, the unique storytelling opportunities offered by franchise brands have made this category a distinct focus over the past 10 years. From growing brands ready to tell their founding stories and reach prospective owners looking for an innovative business model to established companies looking to position their executives as industry leaders, Karen takes the time to truly learn every facet of the business in order to uncover what truly sets the brand apart. She thrives on client conversations where founders share how they started the business, unaware of what a powerful vision it sets for potential franchisees and customers alike, to the compelling stories of local neighbors opening their first business in order to create a legacy for their family.

Karen began her career at Tierney, the PR and advertising agency in Philadelphia, where she gained exposure to a wide range of client industries and tactics and learned alongside expert public relations professionals working for top national brands. After exploring in-house and agency positions, Karen recognized her true love for the variety and fast pace of the agency life. She honed her franchise PR skills while frequently partnering with Elysium Marketing Group before officially joining the firm to lead its PR and Content practice.

A graduate of the College of the Holy Cross, Karen lives with her husband, Chris, and two children, Bridget and Charlie, in Berwyn, PA. The family enjoys all the sports—both playing (tennis and golf especially) and watching (go Birds, Phils, and Villanova basketball!), and finding the best restaurants and recipes to try on the weekend. Karen and Chris are active in their community, particularly through opportunities to support and promote individuals with intellectual and developmental disabilities.

Helen Eckhard

Helen is the Digital Marketing Director at Elysium, where she guides organic search and paid media efforts across the agency’s portfolio. She sees marketing as a fundamentally creative discipline and treats each client’s strategy as a new puzzle to solve, not a playbook to copy.

As AI becomes an increasingly large part of the search landscape, Helen has also helped build Elysium’s generative engine optimization (GEO) program. Through prompt engineering and testing at scale, her team studies which brands AI engines cite and why, so that client recommendations are grounded in evidence rather than industry hype.

An alum of Grinnell College and Stanford University, Helen worked on both agency and in-house marketing teams before joining Elysium in 2024. She has helped dozens of brands turn their marketing into real business growth, focusing on the customers most likely to convert over vanity metrics.

Outside of work, Helen is a tinkerer, experimenting with her own website projects, building apps, and—when she is feeling extra creative—designing her own knitting and cross-stitch patterns.