Helen Eckhard
Helen is the Digital Marketing Director at Elysium, where she guides organic search and paid media efforts across the agency’s portfolio. She sees marketing as a fundamentally creative discipline and treats each client’s strategy as a new puzzle to solve, not a playbook to copy.
As AI becomes an increasingly large part of the search landscape, Helen has also helped build Elysium’s generative engine optimization (GEO) program. Through prompt engineering and testing at scale, her team studies which brands AI engines cite and why, so that client recommendations are grounded in evidence rather than industry hype.
An alum of Grinnell College and Stanford University, Helen worked on both agency and in-house marketing teams before joining Elysium in 2024. She has helped dozens of brands turn their marketing into real business growth, focusing on the customers most likely to convert over vanity metrics.
Outside of work, Helen is a tinkerer, experimenting with her own website projects, building apps, and—when she is feeling extra creative—designing her own knitting and cross-stitch patterns.