The Marketing & PR specialist will work on creating content and copy for clients, pitching media, and various others account management responsibilities. The marketing specialist will attend client meetings, work with Elysium strategists and designers, [...]
Dear Basecamp, I’m writing this letter to you to say, thank you! Honestly, I could thank you one hundred million times and it still wouldn’t begin to justify all that you’ve done for me and my [...]
“Don’t forget, if there’s printing involved, you might as well make the ink say something interesting.” – Charles Hopper As a marketer, I’m always inspecting how companies use their brands and why they chose the [...]
A – Advertise Social media has so many (sometimes too many) capabilities. You can target people based on household income, job title, location, interests and so much more! Although this may be intimidating… don’t worry! We’re [...]
By now, everyone has at least heard of the huge disaster of a festival that never was. For those of you who don’t know, the Fyre Music Festival was supposed to be the festival to [...]
Welcome to 2018 - where social media is full of fun, outrageous takes and opinions and a whole lot of trolls. Trolling on Twitter has become such an epidemic that it’s made headline news a [...]
Have you dug out from your holiday emails yet? They’re probably still coming…. And will, all the way up until December 24th! We received so many holiday emails, that we decided to concentrate on one [...]
The amount of time consumers are currently spending watching video on their phones, tablets, laptops, and desktops is astounding. According to eMarketer.com, adults 18+ spend an average of almost 2 hours a day watching digital [...]
Who doesn’t love filling out forms and answering questions??!? Ok, a lot of people. But in the case of new creative for your brand, answering questions in a creative brief is an absolute necessity to [...]
Two buzzwords in the marketing world today are DIGITAL and CONTENT. And while I whole-heartedly agree they are essential to a good marketing strategy, there’s still power and importance in tangible marketing.
Much to my husband’s dismay, I tend to keep creative direct mail pieces that stand out. I also keep catalogues, promo items, or anything else that’s branded and does a good job of relaying an important company message.
For the past couple of months, I kept 5 tangible marketing materials from companies that really understood the power of their brand being held in consumers' hands.