As Elysium celebrates its third birthday and we enter our fourth year, I’m reflecting on my time as both a business owner and a marketing consultant. Much like how I feel when it’s one of my kid’s birthdays, in some ways it seems that Elysium should be much older, and in other ways I can’t believe it’s already been three years.
If I had to narrow it down to only three takeaways, these are the ones that stand out:
1. There are opportunities everywhere.
As a marketing consultant, you can’t help but judge – err – look at everyone’s marketing creative, messaging, and more with a sharp lens. And truthfully, sometimes you wish you could shut off that lens. We create menus, so you bet that every single time I’m in a restaurant I check out the layout, art direction, and more. I know my husband just loves this when we’re supposed to be out for date night (love you Phil!). But the same is true for logos, sales brochures, and any other piece of tangible or digital marketing. I find myself scrutinizing emails during the holidays and wondering why that subject line was chosen or who decided to use those two colors together. A lot of this judging is helpful when we work with our designers. We share the pieces we love for inspiration, and we share the pieces we don’t love as very clear “dont’s.”
Another opportunity is when we talk about what we do and our love for Elysium with our friends and family. They tend to share that love, and it’s a pretty awesome thing. I’m already super excited for what 2018 is going to bring because I already have a new phenomenal client joining the Elysium team, a lead that came directly from an old boss, a meeting scheduled with a potential partner from a connection of my Dad’s, and a prospective client meeting from a Mom of one of my son’s friends. Elysium’s third year wouldn’t have been half as successful without the love, support, and encouragement from friends and family.
2. You will find yourself doing things and in situations you never imagined (and loving every second of it.)
No, this isn’t like an – all of a sudden I was on Broadway situation – but when you and your team whole-heartedly invest yourselves into a client’s success, and see yourselves as a true part of the client team, you jump in to do anything possible to move the business forward. A couple of quick examples:
- An investor meeting that we orchestrated for an organic skincare client
- A focus group analyzing tampon use
- A farm visit and a menu tasting for every.single.item
- A construction site of the largest observation wheel on the east coast
3. No two days are ever the same.
I often get asked “What is your favorite part of your job?” and more times than not my answer is that no two days are ever exactly the same. One day we will be launching a gorgeous website, another day we’ll be onsite at a video shoot, and a third day we will be in an all-day strategy planning meeting. It’s not all sunshine and roses everyday, but most days we’re working together as a team to come up with strategic ideas and campaigns to better our client’s sales. As Elysium continues to grow I’m trying to celebrate our successes more and truly learn from the challenges.
I know how lucky I am to be doing what I love everyday. And I know that these three years have flown by with a higher amount of good than bad days. I’m ready to continue learning, meeting amazing people, and celebrating the good stuff. Happy 3rd Birthday Elysium Marketing Group!