As you may have seen, Elysium Marketing company PA just updated our website. It was long overdue, as we are turning 5 soon, and our website had not changed much since inception. The ironic part about it is that we create websites, yet ours stayed the same for such a long period of time. The daily to do’s took over, and we just never got around to it. Now that it’s launched, we are LOVING it and the results it’s bringing, which made me wish we had done it sooner.
So, the question is, how do you know when it’s time to update your website? Here are some common ways in which you will know its time.
- Your website is not mobile-y responsive/SEO optimized. If this is you, you need to run, not walk to get your website updated. The reason this is so important, other than that this probably means your site doesn’t look new and modern, is because of how Google crawls each website. I’m sure there are keywords you want to be found for in your business. If you don’t have a responsive site, Google thinks it’s a bad user-experience, and makes it extremely hard to get ranked above your competition.
- You’ve updated your branding/It’s time to update everything. Companies evolve as the business climate and competition change, and with that change comes the challenge of how to continue to position the brand. Sometimes it’s a small update to the logo, and sometimes it’s a complete overhaul to coincide with a major change the company is making. Either way, you want your branding, tone, and identity to feel the same on all platforms. Since a website is many times the first touchpoint, it’s crucial it exudes and represents your brand properly.
- You’ve expanded your services. This might be as easy as updating just your services page, and if so, that’s great. However, if adding a specific service or services to your business is a fundamental change in the business, it might have to be threaded throughout the entire site, and in turn, it might be a good time to take a look at the rest of the pages and figure out if it’s worth investing in a new site overall.
- Your gut is telling you it’s time/your website is over 5 years old. Most business owners know when they need a new site. The site just isn’t bringing in leads anymore, the pictures are stale, and the copy needs to be enhanced. While it can be a major undertaking, it doesn’t have to be painful. Once a plan for the site is in place, it’s just a matter of bringing the vision to life. A site that is 5 years old could still be perfectly fine, but at that point, there are probably changes that have happened that at least warrant a really good clean up or overhaul.
Inevitably, there are some of you reading this and thinking, “yep, it’s time.” This is where we come in. Call us for a free quote, and we can walk you through how very painless this can be. The satisfaction of a new site that truly represents your brand is worth it!