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Where do I start? What is the correct or best medium? What topic should I choose? These are some questions you may have when you begin to think about content marketing. Although content marketing may seem like a daunting enigma at first, it is important to know that  optimized content marketing is something that will immensely pay off for your business! It will increase brand recognition and drive up sales. In fact, “82% of consumers feel more positive about a company after ready custom content.” (Demand Metric) The key to content marketing is to know your audience! Now brush off those nerves and begin your content marketing strategy today to see some positive change! 

Importance of Content Marketing 

Content marketing involves creating high-quality content on a consistent basis that a targeted audience finds interesting, useful, and relevant. Businesses that integrate this strategic marketing method organically enhance brand awareness and drive sales. Effective content marketing also increases customer loyalty by showing how your business can solve problems and meet client demands.

SEO & Content Marketing Strategy

The process of search engine optimization (SEO) organically improves website traffic and web page rankings in search engines such as Google, thereby connecting more customers to your business. When people search for services or products, those search terms or keywords connect them to web pages that utilize those same keywords. 

SEO and content marketing go hand-in-hand. SEO requires content, and content marketing fulfills that demand by incorporating keywords and search terms to boost SEO efforts. SEO includes strategically integrated keywords and search terms, as well as technical optimization such as improving metadata, using tags, and developing a sitemap that boosts search engine rankings. These technical components upgrade user experience (UX) so readers can easily access your content. 

By researching what people are searching for, you can use that information to craft content calendars and refine the backend of your website. Optimized content marketing allows you to consistently produce fresh content your targeted audience finds valuable.

Content Ideas

Content marketing doesn’t need to be complicated! The key is to create content your potential clients find useful based on their search terms and the services and products you provide. 

Examples include:

  • Infographics
  • Case studies
  • Blogs such as “How to guides”
  • White papers
  • Videos
  • Podcasts
  • Lists

If you’re unsure of how to begin your company’s content marketing strategy or have absolutely no idea how to make sure it’s properly optimized, contact our team today to receive a free consultation to discuss your goals and how strong content can help you achieve them!