Digital marketing, also known as online marketing, uses digital forms of communication to promote a business’ services or products. Marketers use mediums such as email, online videos, search engine marketing, social media, paid social ads, and web-based advertising to reach target audiences. Major benefits of digital marketing include cost efficiency, personalization and refinement opportunities, measurable results, and increased customer engagement.
Elysium Marketing Group’s full service marketing team offers a wide array of customizable digital marketing services to help clients reach their business goals. Here’s more information on digital marketing services and how they can lead to company growth.
Email Marketing Strategy
Email marketing is an effective way to market new products, services, promotions, or company news to subscribers. This economical form of marketing keeps customers abreast of the latest happenings, and encourages customer engagement and retention. Businesses can drive traffic to landing pages, blogs, social media, e-commerce sites, online ordering platforms or any other website. Moreover, marketing automation tools such as Mailchimp or Constant Contact enable marketers to categorize subscribers and seamlessly create email marketing campaigns targeted to their desired audience.
Search engine optimization, or SEO, is the process of improving (or optimizing) your website to make it more visible in search engine results pages (SERPS) to potential customers. The higher your website ranks on SERPS, the more traffic you will see. Best practices such as using relevant keywords for all content, including text, images, and videos; adding relevant tags and meta descriptions; and creating backlinks (inbound links) ensures your website receives greater visibility so you can better connect to your target audience.
Pay Per Click
Pay Per Click (PPC) marketing is a paid search tool that enables businesses to increase search engine visibility, build brand awareness, and gain conversion rates quickly. Advertisers only pay each time someone clicks on the ad within a search engine like Google, or even on social media platforms. Ad prices are based on search volume, difficulty, and competition level. Combined with SEO best practices, PPC drives targeted results by allowing brands to control their advertising spend by positioning their offerings in front of their targeted audience.
To be more successful, PPC ads must include relevant keywords, obtain high click-through rates (CTRs), and drive traffic to an optimized landing page. A leading marketing agency such as Elysium Marketing Group will collaborate with brands to ensure ads are optimized to garner the most leads with the least amount of ad spend.
Social Media Marketing
Social media marketing is the practice of creating and executing a marketing strategy on social media platforms to generate leads. Businesses and marketing agencies use social profiles to connect businesses to their target audiences through organic social media content. Social media use can create a loyal community, foster engagement, and offer customer support. Businesses can also run paid social media ads to targeted audiences to gain more web traffic immediately.
Using major social platforms such as Facebook, Instagram, LinkedIn, and Google My Business, builds brand awareness and boosts website traffic to drive potential sales. Other major social platforms include but are not limited to: Twitter, Pinterest, YouTube, TikTok, and WhatsApp. Elysium Marketing Group can ensure your business is using the right social media platforms to reach your marketing goals, in addition to guaranteeing all social graphics and messaging appear on-brand.
Content marketing is an integral part of any digital marketing strategy. Creating high-quality, SEO content such as blogs, infographics, and social media posts, and emails boosts brand awareness, establishes trust, educates, and influences purchasing decisions. Elysium’s content marketing team creates and manages an editorial calendar as well as posted content to guide target customers to your products and services.
The Benefits of Working With a Marketing Agency
A full-service marketing agency offers incredible advantages over in-house marketing services. An expert agency can spot gaps in digital marketing with a fresh perspective based on in-depth industry knowledge and a commitment to keeping up with marketing trends. Additionally, businesses can focus on their brand’s services and products while delegating marketing services to experienced masters of their craft. From content strategy and backend SEO services to managing Google Adwords, marketing consulting agencies like Elysium Marketing Group can help companies grow their business with cost-efficiency in mind.