The Elysium Marketing Group social media interns created a satirical video making fun of ‘The Plight of a Social Media Intern.’ Like most humorous videos and articles, it’s funny because there’s a hint of truth behind it. Sometimes as social media account managers, it feels as if the only way to grow the page’s user base and engage its fans is to ask (or beg) everyone you know (or don’t know) to interact with the page.
Below are five steps you can take to ensure you’re not begging for likes from random strangers:
1. Test a variety of posts. You won’t know what content your readers like until you test a multitude of options. Do your fans respond more to pictures with people or pictures with products? Do your fans like your owned content, content you share from a third party, or both? Once you try lots of options, you’ll be able to make educated guesses and provide content that users will engage with.
2. Create ads and use targeting features. Facebook and other social media platforms have the ability to narrow down and target users based on a plethora of demographics and psychographics. Instead of relying on all of your Facebook friends to like your page, create compelling ads and target users who would benefit from your content or interacting with your page.
3. Encourage Sharing. People love to share information and content that’s unique or helpful. There’s no reason you shouldn’t add a sharing component to your emails or a call-to-action on your posts encouraging your readers to share.
4. Use Hashtags. If you’re trying to find like-minded people who will read, engage, and share your content, make sure you’re signaling to them that you have it. The use of the hashtag, especially on Twitter, is a great way to attract more people to your page.
5. Create an editorial calendar. This will ensure that you are thoughtfully posting on social media, instead of scrambling last minute to post. It will also ensure that you’re posting about different topics and using different formats, so similar posts will be spread out. Ultimately, this will lead to a better user experience, more shares, and a larger use base.