I’m always telling clients that their brands should be consistent, differentiated, and tell their story. However, telling the brand story can be a tough concept to grasp. What is my brand beyond my logo and [...]
An experienced digital marketing agency has the marketing expertise to help franchise businesses develop robust strategies to generate profitable results across locations. Below, we explore the basics of franchise marketing and effective practices for each [...]
The demand for digital marketing efforts continues to grow. According to Global Industry Analysts (GIA), the global market for digital advertising and marketing is projected to reach $768.2B by 2026, growing at a compound annual [...]
Women’s History Month is a month-long celebration dedicated to recognizing and celebrating the contributions women have made over the course of history. Throughout the month of March, it’s a time to reflect on how those [...]
A quality website is important for every business. A recent Salesforce study shows 87% of shoppers perform online research before making purchases, so it’s ideal to build a website where potential clients can easily [...]
Let’s start with the basics - PPC stands for Pay Per Click so when you are running PPC advertising you are paying for every click your account receives. Google Ads, Facebook & Instagram Ads, LinkedIn [...]
Is working with a marketing agency right for you? A new calendar year can be the optimal time to start thinking or reevaluating your marketing strategy. Is your marketing working for you? Is it [...]
It’s that time of year again and since this year has been such a bust, we’re even more excited to share something happy and offer some of our favorite suggestions for holiday gifts in 2020!!! [...]
The amount of time consumers are currently spending watching video on their phones, tablets, laptops, and desktops is astounding. According to eMarketer.com, adults 18+ spend an average of almost 2 hours a day watching digital [...]
Two buzzwords in the marketing world today are DIGITAL and CONTENT. And while I whole-heartedly agree they are essential to a good marketing strategy, there’s still power and importance in tangible marketing.
Much to my husband’s dismay, I tend to keep creative direct mail pieces that stand out. I also keep catalogues, promo items, or anything else that’s branded and does a good job of relaying an important company message.
For the past couple of months, I kept 5 tangible marketing materials from companies that really understood the power of their brand being held in consumers' hands.
