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8 Things to Consider For Your New Logo or Re-Brand
If you and your organization have been contemplating a new brand identity or logo, make sure you keep the following questions in mind. We’re giving you 8 questions to contemplate, and - bonus! – 8 answers with a real life example from one of our clients, The O’Connor Group. 1. Do you really need to re-brand? Take a really good look into what your current brand identity says about your brand as of this moment. Does your brand still [...]
5 Ways Bette Midler’s Concert Was Like A Good Brand
I went to the Bette Midler concert with my aunt last week. And I.loved.it. I’ll even admit that I’ve seen her before, and this time was even better. She’s the original triple threat who can STILL sing, dance, and act (and curse;). After the concert, my aunt went on and on about how she still “has it!” My marketing brain thought, yeah Bette’s like a good brand (we’re not on a first name basis, but one can pretend). Stay [...]
Ritz-Carlton: Integrating Customer Service On and Offline
Full disclosure- this blog is not about an experience that happened to me. But it’s so remarkable, that I asked my friend if I could blog about it. (She said yes.) My friend Lisa was recently at a wedding at the Ritz-Carlton in Naples, FL. As you’d expect, she received the full-on pampered treatment: Fresh cucumber towels handed to her right at the end of her workout, perfect comfy beach chairs with umbrellas on the beach and yummy drinks [...]
Your Simple Social Media Guide for Business
1. You should buy a vowel. A good checklist before you post is to run through the vowels - Authority, Entertaining, Informative, Out of the Ordinary or Useful? Authority –If you’re posting for your business, you should keep in mind that your posts are a reflection of your brand. To be seen as the authority in your industry, your posts should be used to demonstrate your leadership and knowledge, set you apart from your competitors, and show your unique [...]
Target Marketing: A Cautionary Tale
Last week I wrote about a direct marketing experience I had that was a prime example of good target marketing. I received a catalogue from Oriental Trading about 1st birthday parties. It was targeted to me because my son is turning one. This week I want to discuss targeting gone awry. The last name of my household is Chang. This happens to be a very popular Chinese last name, but could also be a Korean or other Asian ethnicity [...]
Don’t Discount Direct Mail: Oriental Trading Made My Day (and my son’s par-tee)
Back when email was a novelty, each new ding of an email in my inbox used to be exciting. Will it be from a friend, a cousin, a professional contact I haven’t connected with in awhile? Or maybe an amazing % off at Bloomingdales, or at Golf Galaxy for my husband? It’s funny how the times have shifted. Now because I get so many emails each day, I no longer get overly excited at the sound of a new [...]