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Why Your Business Needs Brand Guidelines
So what exactly are brand guidelines? Essentially, they are a set of rules that explain how your brand looks and feels at every touch point. They are a roadmap of information surrounding the personality and values of the brand. Brand guidelines incorporate the colors & fonts, logos, and other brand essentials that help define the brand’s identity. Now let’s dive into the importance of these bad boys! Differentiation To be successful, your brand needs to build awareness and develop trust [...]
The Future of Digital Marketing: Trends to Watch Out For
Predicting the future may be impossible, but we can always try to uncover what’s next in digital marketing and the trends that will reshape the industry by staying on top of new technology. As tech continues to evolve, so do all the ways brands connect with their audiences. Here, we will delve into six key trends that will define the landscape of digital marketing in the coming years. AI and Digital Marketing The buzz around AI (Artificial Intelligence) is truly [...]
4 Steps to Keep in Mind for a Brand Refresh
As people grow and mature, their style and look changes to adapt with the times, and the same can be said for a brand! As time goes on and culture and trends change, a brand may decide to conduct a refresh to make sure it doesn’t get left behind and look dated to their consumers. A brand refresh can be utilized to celebrate a milestone - such as when our clients Triad Associates secured $1 billion dollars in funding, and [...]
The Accounts Business Owners Should Always Have Access To
Part of being a successful leader and business owner is knowing when to step in and delegate certain tasks to your team. Your team is your greatest strength, and knowing how to properly distribute work to them is important. While I subscribe to this motto, there is one instance when I would argue business owners should not delegate - access to their websites and digital accounts. Having access to your company’s website and digital accounts are important for numerous reasons. [...]
5 Marketing Tips to Increase Lead Generation for Franchisors
In today's digital age, franchise digital marketing is an essential aspect of any franchise business. It is crucial for franchisors to have an effective digital marketing strategy to generate leads which helps to expand their businesses. As a full-service marketing agency, we have helped several franchisors develop and implement successful digital marketing tactics for lead generation. In this article, we’ll share 5 marketing tips that will help franchisors develop an effective franchise digital marketing strategy to increase lead generation. [...]
5 Takeaways from the IFA Conference 2023
For Franchisees Like Your Chosen Business This one seems kind of obvious, but listening to keynote speaker, Drew Brees, all of his franchise choices were brands he loved before he purchased them. He purchased a Jimmy Johns because he loved their sandwiches and he purchased Stretch Zone because he loved the services they provided. Now not everyone can just buy any franchise they like the way an NFL star can, but if you’re in the market to buy a franchise, [...]