Lead Gen Case Study
Preferred Home Improvement
Preferred Home Improvement is a contracting company that specializes in roofing, siding, and other exterior home improvement services in the Greater Philadelphia Area. Elysium helped them elevate their brand, design a modern & informative website, and once that was complete, work on a lead generation program to drive more traffic to their website and increase their conversions.
Challenge
Having been family-owned and operated for over 35 years, Preferred Home Improvement was ready to take their business to the next level. However, after working with other full-service marketing agencies they were fearful of disappointing customer service, false promises, below average performances and inevitably, wasted time, energy and money.
Solution
After an all-encompassing brand deep dive and digital audit, Elysium Marketing Group refreshed their branding showcasing the high-quality home improvement services that Preferred Home Improvement provides. From there, a mobile-y responsive website was designed following all best practices to allow for effective lead generation, while displaying their vast service offerings.
Results
After executing our marketing strategy including our PPC plan, SEO link building, content creation and email marketing,
Preferred Home Improvement grew by:
in overall traffic
in leads
in conversion rate