Lead Gen Case Study

home improvement logo

Preferred Home Improvement

Preferred Home Improvement is a contracting company that specializes in roofing, siding, and other exterior home improvement services in the Greater Philadelphia Area. Elysium helped them elevate their brand, design a modern & informative website, and once that was complete, work on a lead generation program to drive more traffic to their website and increase their conversions.


Having been family-owned and operated for over 35 years, Preferred Home Improvement was ready to take their business to the next level. However, after working with other full-service marketing agencies they were fearful of disappointing customer service, false promises, below average performances and inevitably, wasted time, energy and money.


After an all-encompassing brand deep dive and digital audit, Elysium Marketing Group refreshed their branding showcasing the high-quality home improvement services that Preferred Home Improvement provides. From there, a mobile-y responsive website was designed following all best practices to allow for effective lead generation, while displaying their vast service offerings.


After executing our marketing strategy including our PPC plan, SEO link building, content creation and email marketing,

Preferred Home Improvement grew by:

229 up icon

in overall traffic

288 percent up

in leads

80 percent up

in conversion rate

Want to experience  the same growth?