Franchise marketing requires juggling three strategies at once: driving franchise development leads, supporting local store marketing efforts, and building a cohesive national brand. Each one requires different expertise, distinct channels, and unique success metrics.
And you can’t hire just one person to handle all three well.
When you partner with a full-service franchise marketing agency, you get an entire franchise marketing team committed to your success. Here’s who’s in your corner and what each one brings to the table.
You Can’t Build This Franchise Marketing Team In-House
Building an in-house franchise marketing team sounds great. But if you’re hiring a full team of franchise marketing specialists, costs can add up quickly. Between salaries, benefits, and ongoing training, you’re looking at upwards of $500,000 annually.
Recruiting can also be a challenge. Franchise marketing experience is hard to come by. You need a team that understands the balance between protecting your national brand and empowering local store owners, all while driving new franchise leads. That’s not a skill set you find on every resume.
A full-service agency model delivers more expertise for substantially less investment. You get access to top franchise marketing talent without the overhead—or the headache of sifting through hundreds of resumes just to repost the job listing and end up right back where you started.
Here’s the franchise marketing team you get from day one when you partner with Elysium.
Your Account Executive: The Strategic Quarterback
Who they are: Your trusted point of contact and the person who always picks up when you call. They’re the strategic quarterback who coordinates all the moving pieces so you don’t have to chase down five different specialists for status updates.
What they do: Your Account Executive helps translate your growth goals into executable marketing plans. They ensure your strategy aligns across every channel, and they hold every specialist on the franchise marketing team accountable to results.
Why it matters: You get a partner who learns your business and is committed to your success—not a project manager reading from a one-size-fits-all playbook. Your Account Executive meets with you regularly for KPI reporting, strategy sessions, and quarterly planning. When something needs to change, they can make it happen fast.
Your PPC Specialists: Maximizing Paid Media ROI
Who they are: The people managing your ad budget like it’s their own money. They run Google Ads, paid social campaigns, and display advertising—and they do it without accidentally competing with your franchisees for the same clicks.
What they do: They’re constantly testing new ad copy, landing page variants, audience segments, and bidding strategies. Then, they scale what works. You get transparent reporting on the campaigns that are generating in-store business and qualified franchise development inquiries.
Why it matters: Running franchise PPC means managing competing priorities. Corporate wants franchise development leads. Marketing wants brand awareness. Franchisees want more foot traffic. Your PPC Specialists balance all three stakeholder groups while proving ROI to each one.
Your SEO & GEO Specialists: Driving Organic Visibility
Who they are: The people obsessing over why your franchise website stopped showing up on the first page of Google and isn’t being cited by ChatGPT yet.
What they do: They ensure you show up everywhere people search, from traditional search engines to AI-powered models. They understand how to optimize multi-location site architectures and how to compete for high-intent franchise development keywords that most SEO generalists ignore.
Why it matters: Paid ads stop working the moment you stop paying for them. Organic visibility compounds over time, delivering sustainable traffic without ongoing ad spend. Your SEO and GEO Specialists build this momentum while continuing to adapt to evolving search habits.
Your Email Marketing Specialist: Nurturing Leads and Loyalty
Who they are: The person building the automated sequences that turn franchise development inquiries into signed FDDs and first-time buyers into loyal customers.
What they do: They segment audiences, personalize messaging, and create sophisticated nurture tracks for both franchise development leads and consumer-facing campaigns. They build workflows, monitor engagement metrics, and continuously test to improve conversions.
Why it matters: You can tap into powerful marketing automations without hiring a dedicated platform administrator. Your Email Marketing Specialist can turn your CRM into a powerful machine that works while you’re away from your desk, nurturing leads, re-engaging prospects, and keeping your brand top-of-mind.
Your PR Professional: Amplifying Your Story
Who they are: The person with the media savvy and relationships you can’t buy. They know which publications prospective franchisees actually read and which consumer media outlets will cover your brand story.
What they do: They secure coverage for franchise development milestones like new market launches and promote your leadership team while building positive brand awareness across your franchise system.
Why it matters: Your PR Professional builds the external authority that amplifies everything else your brand does. In the age of AI-driven search, third-party mentions in trusted publications matter more than ever—a good franchise PR strategy is how you turn your brand story into credible content that’s cited and shared.
Your Creative Team: Bridging Brand Consistency & Local Flavor
Who they are: Graphic designers, copywriters, and brand strategists who ensure everything looks and sounds like your brand. They’re the reason your content doesn’t look like it was copied straight from a Canva template.
What they do: They develop custom creative that includes everything from national landing pages to templated graphics your franchisees can customize.
Why it matters: An in-house creative team might have one designer and a part-time copywriter. A full-service franchise marketing agency brings specialized talent for every deliverable. Need a social media graphic? No problem. Launching a rebrand? There’s a strategist for that. You get enterprise-level creative firepower without the enterprise-level payroll.
Full-Service Franchise Marketing: Expertise Without the Overhead
When you hire a dedicated franchise marketing team, every part of your strategy works in sync. Your PR outreach improves SEO rankings and AI citations. Your PPC data informs new creative campaigns. You get one cohesive strategy, one accountable partner, and a team of franchise marketing specialists at a fraction of the in-house cost.
Ready to meet your franchise marketing team? Elysium Marketing Group provides franchisors with a complete roster of specialists working as one coordinated partner. Schedule a consultation to see the difference.
