A quality website is important for every business. A recent Salesforce study shows 87% of shoppers perform online research before making purchases, so it’s ideal to build a website where potential clients can easily access your products and services. Factors such as easy navigability, responsiveness, and engaging content drive people to or away from your digital platforms and overall brand. By creating a website with effective marketing strategies in mind, your site will experience higher search engine ratings, traffic, and converted sales.
How Elysium Builds Professional Websites
Elysium Marketing’s skilled team of designers, developers, and SEO content writers strategize with clients to execute digital marketing goals.
Your website should reflect the quality of your business. Design elements such as font, colors, and images work together to craft a business’ brand identity. Our graphic designers can create a distinctive website and clean layout features to make your brand stand out and reach your goals.
Our developers can help you register a unique domain name and ensure you’re using a host that’s fast and easy to contact such as WP Engine for WordPress.
Do you use third-party software to manage client emails, social media channels, and custom forms, among others? We can integrate CRM software and third-party applications to save time and help systems run smoothly.
Content & Search Engine Optimization (SEO)
Optimized content increases search visibility, search engine rankings, and traffic. All content on your website should be informative to users, whether it’s text, images, video, or audio. While our content writers draft sharp web content, our SEO team optimizes your website with relevant keywords in the backend so you can achieve greater visibility and connect to more clients.
Industry-leading design practices emphasize responsiveness across devices. Without the ability to easily navigate across devices, users are more prone to leave your site out of frustration. Elysium can broaden your reach to potential clients by introducing mobile-friendly features so that the website adapts according to whichever device is being used.
In fact, a recent Pew Research Center survey concluded more than half of adults surveyed made purchases with their cell phones. Moreover, Google’s mobile-first indexing ranks websites higher on search engine results pages if they offer a responsive design.
To maintain a positive user experience (UX), Elysium’s development team performs quality control to make certain links work and that old links redirect to updated content. Error messages can deter clients and confuse search engines, so it’s important to guarantee URLs bring users to relevant content.