Are you looking for comprehensive marketing software that can help your business grow? Many companies are moving to using CRM platforms like HubSpot that provide an easy-to-use interface without requiring extensive technical knowledge or ongoing maintenance. HubSpot might be the solution for you. We’ll take a look at how HubSpot can help you achieve your marketing goals by using its Sales and Marketing Hubs.
What Is HubSpot?
HubSpot is a cloud-based customer relationship management (CRM) company that specializes in inbound marketing, sales, contact management, and customer support. HubSpot creates and manages content so you can engage potential buyers through channels like email, landing pages, and social media to accelerate growth and drive sales. HubSpot also nurtures leads to make sure they are qualified and sales-ready when they reach out to sales teams for a demonstration or pricing information.
HubSpot’s Hubs (platforms) provide many free tools for landing pages, search engine optimization (SEO), social media campaigns, marketing automation, blogging, and more to build meaningful relationships with both potential buyers and established clients alike.
How Does HubSpot Work?
HubSpot’s platforms (Hubs) manage and track prospective and existing clients across the customer lifecycle. In other words, these platforms work together to drive traffic, convert visitors to leads, nurture leads into clients, and maintain customer relations to secure loyalty through engaging content and experiences. HubSpot also functions as a content management system (CMS) to create optimized web content by connecting the platform’s tools to the website, and/or by allowing businesses to build their own website.
For instance, at Elysium Marketing Group, we utilize HubSpot for ourselves and for our HubSpot clients to create landing pages to track specific campaigns like PPC or direct mail. Elysium also incorporates HubSpot’s lead generation features to create specific forms to keep lists and leads easily trackable and then marketable through different automated workflows and sequences.
The HubSpot platform uses Software-as-a-Service (Saas) cloud technology, so you can access it from any location by logging in via web browser. Through marketing and CRM features, HubSpot can manage all of your marketing channels from one location, communicate projects and actions with team members, automate marketing actions, and store all of your customer data to output performance reports. Users that have the proper access levels can view all interactions for each contact, including communication, deals, notes, and otherwise. This interconnectedness removes obstacles and inefficiencies to improve customer experience.
What Are Elysium’s Favorite Benefits of HubSpot?
As a full-service marketing agency, our team enjoys many benefits of HubSpot on a daily basis as a tool to properly coordinate both the Marketing and Sales Hubs for ourselves and clients alike. Some of the top benefits include:
- Handle daily social media management across all platforms
- Create on-brand, user-friendly email marketing campaigns
- Design effective landing pages to be used within marketing campaigns
- Manage unlimited forms to segregate lead generation into specific categories
- Create workflow automation that can be laid out all in one place
- View sales pipeline in one simple snapshot
- Reference all logged interactions with potential leads to learn how to best sell to them
Interested in learning more about HubSpot’s Sales Hub and Marketing Hub? Learn the key features and benefits below or contact our team to receive a full walkthrough of the platform’s capabilities.
Sales Hub Key Features & Benefits
HubSpot’s Sales Hub helps turn leads into customers, engages prospects, and showcases the value of your products and services. The platform also gathers and categorizes data from each customer transaction so your team can deliver better, faster service and increase sales. Each user (depending on access permissions) can view these files to reduce inefficiencies and negative customer experiences to ultimately increase conversion rates.
Sales teams can easily create and manage a multitude of digital pipelines on the platform to ensure marketing and sales are on the same page. They can also create custom workflows so specific actions are automated based on events or triggers. For instance, HubSpot easily integrates with email and email calendars, tracking all email correspondence and meetings with customers. Team members will receive instant notifications when prospective clients open an email or click on an attachment or link, which then enables sales to take action and follow up with a personalized email.
HubSpot Sales Hub manages features such as:
- Pipeline management
- Tracks emails and meetings
- Create, publish, optimize, and track content across channels
- Form creation and analytics
- Segmenting contacts
- Automatic lead rotation
- Measures analytics like visitor navigation, keyword performance, social media referrals, organic search results, and more
- Website chat and bots
- Automated email sequences
- Lead rotation and sales automation
- Product line items
Marketing Hub Key Features & Benefits
The Marketing Hub helps organizations create and manage content, generate qualified leads, and nurture them until they are ready for sales to connect. Organizations can take advantage of HubSpot’s Marketing platform’s automated inbound marketing solutions to run campaigns from one platform, instantly track performance across channels, and guarantee higher client retention. Also, organizations do not have to switch between platforms to organize data and track results because all data is stored in one place. This will ensure businesses understand their ROI on marketing efforts and lead generation.
Like the Sales Hub, the Marketing Hub also allows marketing teams to establish personalized workflows so events or triggers automatically generate certain actions. This decreases time spent on marketing tasks that can easily be automated and ensures prospective buyers don’t slip through the cracks.
The Marketing Hub manages marketing aspects such as:
- Marketing automation
- Landing pages
- Email marketing
- Workflow management
- Social media marketing
- PPC ad management
- Lead scoring
- ABM tools
- SEO management
- Website chat and bots
For even greater insights, the HubSpot Marketing Professional tool upgrade also allows organizations to perform A/B testing, use email templates, design personalized landing pages, layer in automation, and perform deeper analytics.