Philly Pretzel Factory was searching for a unique way to capitalize on the craze of March Madness since pretzels are the perfect snack for any watch party.
Elysium Marketing Group took one of the most iconic elements of March Madness – the bracket – and turned it into a bracket of snacks. This social creative ensured consumer’s attention would stay on the post until the end. Since people tend to scroll and scroll through their feeds, this bracket forced people to watch to the end to see who the winner was! Spoiler alert – pretzels won!