Tony Roni’s was in need of a holiday campaign to increase sales, provide entertainment to their consumers and play on the fun nature of their brand.
Elysium Marketing Group created a campaign based upon Tony Roni’s owner, Tony, being #SantaTony. Each week Santa Tony brought different offers through social media and emails that would highlight numerous areas of the restaurant’s extensive menu. This particular post featured Santa Tony winking and included an offer of 20% off all orders. This offer was then tracked back to attribute to over $10k in sales over a 4-day period! Look closely to see what Santa Tony is up to!