Let’s start with the basics – PPC stands for Pay Per Click so when you are running PPC advertising you are paying for every click your account receives. Google Ads, Facebook & Instagram Ads, LinkedIn Ads all fall under this category. Since you’re paying for every click your ads receive, it’s crucial that clicks are from your target audience and are qualified customers for your business. Leading your target audience to your business is exactly what PPC experts, Google Ad professionals, and Facebook specialists are trained to do. These individuals learn the ins & outs of all things related to PPC – targeting, bid structure, snippet structures, custom audiences, conversions, placements, the lists go on & on (and quite frankly, you’re probably already bored reading this). Are you currently running your company’s PPC campaigns and digital marketing? Here’s how leaving your PPC advertising campaigns to the experts can save you time and money:
You’re Spending Too Much Money (on Bad Clicks)
The saying “you have to spend money to make money” is one that rings true when it comes to digital marketing. However, spending money doesn’t necessarily equal spending money effectively. Anyone can boost a post on Facebook, sponsor an update on LinkedIn or create a SmartCampaign in Google Ads, but doing so may not lead to an uptick in business if not set up correctly. A marketing agency is equipped with trained individuals who are experienced in all aspects of the PPC world.
Our team has gone through their Google certifications, been through the Facebook Blueprint and are well-versed in dealing with the nuisances of each platform. And while the certifications are necessary, the combination of textbook & real world are what make PPC experts invaluable.
Now, how does that save you money? We can’t give away all of our secrets, but we can tell you having campaigns set up for their proper objectives, correct conversion tracking and sensible time schedules can all contribute to making sure your ad spend money is working for you, as optimized as possible. Are you interested in seeing if the money you’re spending on Google Ads or Facebook Ads is being spent optimally? Contact our trained experts today for a free consultation!
You’re Wasting Your Invaluable Time
Time = money but since we already talked about the money portion, let’s stick to the clock. It takes HOURS to go through the certification process for Google or Facebook to be able to properly run PPC campaigns. Hours that business owners simply do not have. Yes, these platforms have been trying to make it “easy” to set up campaigns, but they often have no real payoff for your business. And ultimately Google is interested in making money for themselves, not for your business. So, the more you don’t know, the more money they make. An experienced marketing agency has the experience to set up the proper tracking, tag installation and conversion tracking getting accounts and campaigns set up and working from the get-go. Our team has the knowledge and proper software in place to find that perfect keyword for your business or put together eye-catching creative and ad copy to capture the attention of your desired audience.
Many people think that once a campaign is set up then they can just sit back, relax and enjoy the ride. We wish it was that easy. PPC campaigns should be monitored daily to ensure your ads are being optimized – adding relevant keywords, making unrelated keywords negative, switching the bid structures, etc. Google & Facebook will send you their “recommended adjustments” but for the most part these will lead to you increasing your budgets in ways that will not be effective for your business. Navigating through these recommendations to filter through their relevance is just another example of how running your own PPC campaigns is not an effective use of your time.
The Long Story Short
All business owners want to save time and money. So yes, you may be running PPC campaigns because your business needs to get out there but running them without an expert could be doing more harm than good. Our team is certified and experienced in all things related to PPC and ready to ensure your campaigns and business are more successful. Contact us today for a free consultation!