“Don’t forget, if there’s printing involved, you might as well make the ink say something interesting.” – Charles Hopper As a marketer, I’m always inspecting how companies use their brands and why they chose the [...]
Marketing is one of the most essential business processes. It brings in customers, creates brand awareness and visibility, and helps businesses to reach consumers using a wide variety of creative strategies. But marketing is not [...]
A few weeks ago, the Elysium team hopped a flight to Atlanta to attend the Social Media Shakeup Conference. We were excited to grow our knowledge of all things social media and learn best practices [...]
Keeping a company “on brand” and “on season” can be deceptively hard. A well-functioning brand relies heavily on consistency in its design choices to create cohesion and establish a sense of trust and familiarity with [...]
By now, everyone has at least heard of the huge disaster of a festival that never was. For those of you who don’t know, the Fyre Music Festival was supposed to be the festival [...]
Each January at Elysium PA we not only celebrate the excitement of the New Year and what lies ahead, but we also celebrate our birthday, as we were founded on January 6th. And 4 days [...]
Every company needs to have a social media presence regardless if you are a B2B or B2C company. In fact, according to Forbes there are over 50 million business pages active on Facebook right now. [...]
Doesn’t every year seem to go by faster and faster? Suddenly, you look at the calendar and summer is behind you and the month of December is breathing down your neck. The holidays can be [...]
We get asked a lot of questions from our clients, but one of the most common is “What social media platform should my business be utilizing?” This is a loaded question and our answer varies [...]
Welcome to 2018 - where social media is full of fun, outrageous takes and opinions and a whole lot of trolls. Trolling on Twitter has become such an epidemic that it’s made headline news a [...]
Infographic: Digital Marketing Creative Checklist | Elysium Marketing Group How do you make digital marketing creatives (infographic)? Brainstorm upfront: Think through the direction of the piece before starting the creative. Always follow brand [...]
As Elysium celebrates its third birthday and we enter our fourth year, I’m reflecting on my time as both a business owner and a marketing consultant. Much like how I feel when it’s one of [...]
