Marketing Strategy

Digital Marketing Services We Provide

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MARKETING STRATEGY

By working closely with clients, we create an individualized plan to help you achieve your marketing goals. Using a combination of traditional and digital efforts, we ensure all materials strive to increase traffic to your business based on industry best practices. Custom designs from our in-house team advance brand recognition to your target audience, while our marketing and content experts continually optimize long-term strategies to secure new clients and foster client retention.

BRANDING STRATEGY

Brand identity refers to how customers view your business. An effective branding strategy promotes brand identity relating to factors like personality, values, & messaging. Our team helps you build your brand by going through Brand Identity exercises to craft custom Brand Guidelines. These guidelines ensure your brand is consistent in matters such as fonts, colors, and tonality.

Whether you’re a new business and need an attractive name and logo, or you’re an experienced business that needs rebranding, we can help you cultivate memorable visuals and content.

CONTENT STRATEGY

We emphasize quality and consistency when it comes to producing content to shape your brand identity and guide customers to your services and products. We’ll help you build an editorial calendar that we can use for your social, email, blog, and vlog scheduling. By generating content that is relevant and useful to your target audience, you will build credibility and maintain client retention while attracting new business.

SOCIAL MEDIA & EMAIL STRATEGY

Elysium’s team is experienced in all social formats–Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Clubhouse, etc. We’ll ensure you’re using the right platforms for your business and that your strategy matches your goals. We’ll also verify that all social graphics look on-brand & are the correct sizes for each platform.

content-marketing

DIRECT MAIL STRATEGY

For certain brands, direct mail is still effective. It can be a powerful strategy to use in conjunction with a powerful digital strategy. Our marketing team will connect you with the best vendors at affordable rates, secure lists of your target audience, and craft compelling materials to attract new business.

GRAND OPENINGS

First impressions are paramount when launching a new business or location. We can map out when to employ marketing objectives to stir interest among your ideal audience. From scheduled social media posts and email marketing to visually stunning signage, our experienced team will create an impactful, tailored plan to draw excitement from your local community.

content-marketing

MEDIA STRATEGY

It’s hard to know where to spend your advertising dollars. Elysium consults established media partners to procure optimal rates so gain the best return on your advertising investment

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