Fairways & Dreams is a brand-new, premier indoor golf facility in Conshohocken. While marketing their brand to generate excitement for the upcoming opening, they wanted to announce branded merchandise would be available for purchase both in-store and online.
To showcase their merchandise options, Elysium created a branded animated email that rotated with high-quality images, including hats and shirts. We also wrote copy that not only introduced the merchandise, but also called attention to the location’s upcoming Grand Opening in order to foster more excitement. This email resulted in an open rate 44.5% higher than the fitness industry average!