Logos
Plasm
Opportunity
The owners of Imprint Beer Company and Serum Kitchen & Taphouse found themselves at the crossroads of creation, seeking to craft an entirely fresh identity for the imminent release of their new bourbon. They were in need of a novel brand that could tie into their new location opening in West Chester Fall 2023.
Outcome
Elysium successfully designed a new brand that skillfully uses the Serum logo framework to establish a seamless connection between the original brand with their new product, while preserving its own unique identity and visual prominence.
