Philly Pretzel Factory is a multi-unit franchise food company specializing in soft pretzels. They were in need to market their soft pretzels for customers to order and bring to March Madness watch parties.
Elysium Marketing Group created an animated email marketing design that incorporated the famous March Madness brackets to tie-in to the tournament. The design had a bracket included in the design with different watch party foods facing up to be crowned the champion. In the end, Philly Pretzel Factory’s pretzels took home the trophy.