The iconic Steel Pier in Atlantic City was adding an exciting new attraction. The Wheel would sit atop the Steel Pier and be showcased all up and down the coast. The Wheel is 13th largest in the Country and needing the branding to represent its grandeur in modern time.
Elysium Marketing Group found a modern balance between the classic, all-American tone of the Steel Pier while standing out in an unrivaled field at the Jersey Shore. This logo needed to be fun and clean to appeal to riders of all ages and demographics as well as work with an already existing brand identity that is Steel Pier. The clean lines show movement and speak to a very playful subject, but also represent a very bold, large attraction