Tony Roni’s, a locally trusted neighborhood pizza kitchen was launching a new “pizza kit” concept that took the same great food that they produce in-store, but allowing you to make it at home with family and friends. Tony Roni’s is a trusted family brand that wanted to create memories at the same time you made quality, delicious, and easy pizza.
Elysium Marketing Group formulated a way to use the already existing, trusted Tony Roni’s brand and turn it into a separate entity that works cohesively with the fathering brand. The branding is still bold and loud, but the red and blue colors are approachable and allow them to stand out from your regular pizza-related brands. The tomato element reads as a very fun, modern, apparent nod to the subject matter of tomato pie but also gives the brand a lighthearted tone.