Part of being a successful leader and business owner is knowing when to step in and delegate certain tasks to your team. Your team is your greatest strength, and knowing how to properly distribute work to them is important. While I subscribe to this motto, there is one instance when I would argue business owners should not delegate – access to their websites and digital accounts.
Having access to your company’s website and digital accounts are important for numerous reasons. We often realize the importance of having this information readily available when signing on a new client or building a new website. A situation we often see when asking for login information is either no one knows who has the information, or it slows down the project tremendously trying to locate the owner of the login or account.
Another scenario we often see is an employee who no longer works at the company, and receives email reminders for renewal or credit card updates. We even had one client whose website went offline because the credit card expired in the hosting platform and no one knew it was coming.
Business owners should always have admin access to their accounts, so they can remove old employees and agencies as soon as they part ways. Believe it or not, we’ve seen accounts held hostage and it’s not pretty.
At the very least, here are the accounts that business owners should own and always have access to:
- Hosting (WP Engine, Bluehost, Siteground, etc)
- Domain name (GoDaddy, NameCheap, etc)
- Platform (WordPress, Squarespace, etc)
All Social Media Accounts
with these as some of the most important
- Meta Accounts and Ad account
- Linked Accounts and Ad account
- Google My Business
- Google Analytics
- Google Search Console
- Google Ads
Keeping track of all of your company’s logins can be overwhelming. My recommendation is to organize the passwords for these business accounts in a safe place with easy access to ensure you’re never locked out or unable to access them. It is not until you can’t access your accounts that you realize how important they truly are.