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Setting Up Your Small Business for Marketing Success
Every business begins as a small business, right? Starting off with a strong strategic marketing plan from the get go will allow you to figure out what works and be able to scale at a faster rate. At Elysium Marketing Group,we believe that all small business marketing strategies begin with three core foundations. We refer to them as the WEST foundations. Curious what that acronym stands for? Keep reading to learn how we break it down. W - Website [...]
Elysium Marketing Group Wins Gold Davey Awards in Multiple Categories
Philadelphia marketing agency, Elysium Marketing Group, was awarded two gold awards by the Academy of Interactive and Visual Arts in the 16th Annual Davey Awards. The marketing firm was recognized for their work in both Immersive & Experiential Marketing as well as Email Marketing in the 2020 awards. Interested parties can read more about the awards and the winners at www.daveyawards.com In the Experiential & Immersive category, Elysium Marketing Group was recognized for their branding, logo, and machine design [...]
The Benefits of Outsourcing Your Marketing
Hiring the perfect person to join your team can be a daunting task – especially when it comes to hiring a marketer. When a company decides to outsource their marketing to an agency, they unlock multiple minds, multiple skillsets and a whole lot more possibilities. Keep reading to find out the many ways your company can benefit from hiring a marketing agency to handle all of your business’s marketing needs! Infuse New Ideas This is often the number one reason [...]
The Power & Benefits of a CRM
So what is a CRM? That acronym gets thrown around a lot in marketing, but most people don’t know what a Customer Relationship Manager is or does. There are a ton of CRMs out there so choosing the one that is right for you and your business can seem like an impossible task. But once you successfully select the CRM that is right for your business, the benefits are tremendous. At Elysium Marketing Group, we have experiences in industry [...]
How Important Are Testimonials in Marketing?
Elysium Marketing Group Philadelphia has had the pleasure of working across multiple genres since its inception in 2015. And while we have had to pivot often to make sure our strategies are the correct ones for each category, one strategy that is universally beneficial is testimonials. They are truly that important. The main reasons why testimonials work: The Stats. According to Big Commerce, “92% of consumers read online reviews and testimonials when considering a purchase. 88% of consumers trust [...]
4 Effective Ways to Use Email Marketing in Your Marketing Strategy
Given the current climate we’re living in, every company wants to communicate with its consumers both efficiently and as cost-effective as possible. Enter – email marketing. Although some individuals think of email marketing as a way of the past, it is still one of the quickest, easiest, and most effective ways to increase brand awareness and drive revenue. Let’s take a look at four different types of emails and why they work. 1 - Push a Product People don’t [...]