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How the Fyre Festival Became the Ultimate Marketing Campaign & Why It Doesn’t Matter
By now, everyone has at least heard of the huge disaster of a festival that never was. For those of you who don’t know, the Fyre Music Festival was supposed to be the festival to end all festivals. A deserted tropical island in the Bahamas, the most famous influencers, and an exclusive guest list, all for the mere cost of an engagement ring. The VIP package was to include the most luxurious of treatments, gourmet meals, and villas to [...]
Why You Need Birthday Triggers in Your Email Marketing Strategy
Each January at Elysium PA we not only celebrate the excitement of the New Year and what lies ahead, but we also celebrate our birthday, as we were founded on January 6th. And 4 days later, celebrate my birthday as well. As we are a couple days from my birthday, I’ve started to receive the Happy Birthday Elyse emails from ecommerce platforms, restaurants I frequent, and countless others. There are some who relish their birthdays and enjoy all of the [...]
Social Media & Your Business: How to Start a Must-Needed Relationship
Every company needs to have a social media presence regardless if you are a B2B or B2C company. In fact, according to Forbes there are over 50 million business pages active on Facebook right now. That’s a pretty big number, right? It’s also a strong indicator demonstrating how important it is for your company to have (and utilize) social media accounts. Let’s think about it from this perspective: you’re trying to decide where to go out to dinner with friends [...]
The Ultimate Guide to a Holiday Marketing Campaign
Doesn’t every year seem to go by faster and faster? Suddenly, you look at the calendar and summer is behind you and the month of December is breathing down your neck. The holidays can be stressful for everyone, but for businesses that time of year requires EVEN MORE time and planning. Well luckily, we’re here to give you the ultimate marketing guide to the holiday season: It’s a Marathon, Not a Sprint Here’s a friendly reminder - the holiday [...]
Social Media: Which Platforms Are For You?
We get asked a lot of questions from our clients, but one of the most common is “What social media platform should my business be utilizing?” This is a loaded question and our answer varies depending on the specific client. To give a broad understanding of which platform is necessary for your company, we’ve created a list of quick questions to ask yourself before adding unnecessary stress and work to your life! 7 Questions to Think About Before You [...]
The Art of the Burn: Incorporating Twitter into Your Social Media Marketing Strategy
Welcome to 2018 - where social media is full of fun, outrageous takes and opinions and a whole lot of trolls. Trolling on Twitter has become such an epidemic that it’s made headline news a few times over the past few years (cough cough Kevin Durant…and do I dare say Bryan Colangelo?) However, I’d argue that when brands and organizations throw shade at one another it’s beneficial to their brands and, quite honestly, the engagement of their social media profiles. [...]