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EMG Creative Checklist – Infographic
Infographic: Digital Marketing Creative Checklist | Elysium Marketing Group How do you make digital marketing creatives (infographic)? Brainstorm upfront: Think through the direction of the piece before starting the creative. Always follow brand guidelines: Inspect brand guidelines for font, color, tone, cohesiveness, etc. Double-check sizing: Review sizing specs to make sure everything is consistent. Use highest resolution image: Ensure all photos, logos, etc are of the highest resolution. Ensure messaging is clear: Make sure there are no more [...]
What I’ve Learned In My Three Years As a Marketing Consultant and Business Owner
As Elysium celebrates its third birthday and we enter our fourth year, I’m reflecting on my time as both a business owner and a marketing consultant. Much like how I feel when it’s one of my kid’s birthdays, in some ways it seems that Elysium should be much older, and in other ways I can’t believe it’s already been three years. If I had to narrow it down to only three takeaways, these are the ones that stand out: [...]
Elysium Marketing Group Wins Top Marketing Consulting Agency!
We're excited and grateful that Elysium can now add award-winner to our portfolio! As you may know, Elysium Marketing Group has been providing high quality digital marketing services to clients in the greater Philadelphia area since 2015. However, today we’re excited to celebrate our designation as a Top Local Agency in Philadelphia by UpCity! We were selected as one of twenty-five companies as a Top Marketing Consulting Firm in Philadelphia. What Does This Mean? UpCity’s Top Local Agency marketplace [...]
5 Product Brands Who Are Killing It On Instagram
Social media has provided brands with the opportunity to be viewed by their consumers in a different way than ever before. They can now get in front of their customers in an approachable way to remain top of mind with every post they share. Here are some brands who are utilizing Instagram to stay relevant to their core followers while also bringing awareness to potential consumers. GoPro – User Content Everyone has seen an amazing (usually adventurous) video that has [...]
4 Reasons Why We’re Crushing on the Sugarwish Brand
1. Creative – Sugarwish’s logo is clean, whimsical, and locked up with a solid tagline, “sweet happiness.delivered.” Their brand colors are a combination of Tiffany’s blue (for a little luxury) and red (for a little love), plus gray as a secondary color. It’s nice to see two colors not usually paired together being used, and used in such a complimentary way. Their website design is clean and shows beautiful, playful pictures of their candy offerings. The tone of the [...]
5 Direct Mail Necessities to Remember
1. Make it Stand Out! In the Tony Roni mailer we created and sent (pictured below), we have two very eye catching components: 1. The headline: We Like Big Crusts and We Can Not Lie. And now you have the song “I Like Big Butts and I Can Not Lie” in your head. Since the Tony Roni brand lends itself to it, we had some fun with the headline so people not only get a chuckle, but more importantly, [...]