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What’s Old is New Again – How to Use Nostalgia in Marketing
Nostalgia has always been an important tool for marketers to employ when they want to evoke emotions from their consumers. Especially now, with the craziness going on in the world these days, this tool has become even more significant. There is currently a strong resurgence of the theme, “what’s old is new again.” Below is a look at some examples of nostalgia in action, and how nostalgia is being used in different marketing strategies. 1. Pokemon Go. Come on, [...]
5 Reasons You Should Unlink Your Personal & Professional Social Media Accounts
As Elysium Marketing Group began managing some of our clients’ social media, we noticed that some of the profiles were not aesthetically or topically on-brand. The deeper we dug, the more we saw the companies’ leaders’ personal interests, political preferences, and sense of humor peeking through their accounts. While many brands are built by strong leaders with equally strong points of view, the bottom line is that the founder(s) and the company(s) are two separate entities. Below are five [...]
3 Ways to Capitalize on Holidays in Your Marketing Plan
For consumers, holidays are an enjoyable time to celebrate special events and get together with friends and family. For companies, it is a great opportunity, to not only celebrate these holidays, but also to engage with your customers. Here are three ways maximize your marketing during holidays, especially with Memorial Day quickly approaching: 1. Sale - Instead of running a random sale at a random time, give your customers a reason to connect your sale to a holiday, especially if [...]
6 Reasons the Creative Brief is Essential
Who doesn’t love filling out forms and answering questions??!? Ok, a lot of people. But in the case of new creative for your brand, answering questions in a creative brief is an absolute necessity to ensure you get the finished product you’re envisioning in the timeframe that you desire. Why? Well, as marketers, working with clients on creative projects is exciting and rewarding, but without a creative brief and discussion around brand goals and target audience BEFORE the work [...]
Celebrating Elysium Marketing Group’s 1st Anniversary!
Hitting the one-year anniversary in business is somewhat like your real-life baby turning one. Thoughts like Where did the time go? and feelings of accomplishment swirl in your head. You also wonder, How did I get through this? and What did I learn to help me continue on this journey ? As I reflect on the past year at Elysium Marketing Group, I’m thankful for so many people, clients, and mentors. To share my gratitude, I’m going to pass [...]
The Best & Worst Ecommerce Emails of the 2015 Holiday Season
Holy Barrage of emails! Between Thanksgiving, Black Friday, Cyber Monday, and Giving Tuesday, retailers are hell bent on making sure you see their promotions, sales, and holiday gimmicks. I love receiving retail email around the holidays, but that’s probably because I’m an email marketer, and I look at the emails for so much more than just the deals they’re pushing that day. If I wasn’t, I’m pretty sure I would have felt totally overwhelmed and quite annoyed at the sheer [...]