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How Do You Know When It’s Time to Update Your Website?
As you may have seen, Elysium Marketing company PA just updated our website. It was long overdue, as we are turning 5 soon, and our website had not changed much since inception. The ironic part about it is that we create websites, yet ours stayed the same for such a long period of time. The daily to do’s took over, and we just never got around to it. Now that it’s launched, we are LOVING it and the results [...]
A Love Letter to Basecamp
Dear Basecamp, I’m writing this letter to you to say, thank you! Honestly, I could thank you one hundred million times and it still wouldn’t begin to justify all that you’ve done for me and my team. To try to begin to thank you properly, I’m going to outline all of the reasons why you’ve become a dark horse in the running for the best part of my job. Reason 1: You Start My Day Off On the Right [...]
4 Examples Of Extending Your Brand Through Printed Design
“Don’t forget, if there’s printing involved, you might as well make the ink say something interesting.” – Charles Hopper As a marketer, I’m always inspecting how companies use their brands and why they chose the colors, fonts, tones, etc. in the ways in which they do. There are lots of ways to get your brand message across to consumers, and using tangible marketing is an important one. Below are 4 examples of brands who monopolize on the opportunity to increase [...]
Marketing Events in Philadelphia
Marketing is one of the most essential business processes. It brings in customers, creates brand awareness and visibility, and helps businesses to reach consumers using a wide variety of creative strategies. But marketing is not static. Over the years, this important business tactic has evolved with the changing demands of the consumer as well as changing technology, and as such, marketers and business executives need to be aware of these changes and stay ahead of their competitors. There are [...]
Our Top 6 Takeaways from the Social Media Shakeup Conference
A few weeks ago, the Elysium team hopped a flight to Atlanta to attend the Social Media Shakeup Conference. We were excited to grow our knowledge of all things social media and learn best practices from the industry experts. Here are our six favorite takeaways that we are sharing with you! 1. Focus on building momentum rather than reaching spikes There was a keynote presentation from Andrew Davis where he made a comment that we’re all addicted to the [...]
5 Brands That Keep It Fresh While Staying On Brand
Keeping a company “on brand” and “on season” can be deceptively hard. A well-functioning brand relies heavily on consistency in its design choices to create cohesion and establish a sense of trust and familiarity with the consumer. The customer however, carries a certain expectation that a brand keep up with trends and the changing times. Here are 5 brands that creatively solve the problem “How to keep it fresh while staying the same.” 1. Copic Marker Copic Marker is a brand that [...]