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How Baskin-Robbins Dominated Their Rebrand
I’m always telling clients that their brands should be consistent, differentiated, and tell their story. However, telling the brand story can be a tough concept to grasp. What is my brand beyond my logo and colors? How do I incorporate my branding into my marketing strategy? Sometimes, the easiest way to explain how it works is to give an example of a brand who gets it. Personally, I get so excited when a brand can execute an intertwined branding and [...]
The Ultimate Guide to Local Business Marketing
Being a local business owner has its benefits. Most community members want to support their local businesses rather than helping out the “big players” in all kinds of industries. We’ll show you how to capitalize on being a local business and learn how it can help grow your organization. Website for local business Where does anyone go to search for a lawyer, restaurant, salon, plumber or literally anything else you could ever need? The internet! Make sure your business has [...]
Why Certifications Are Crucial for a Digital Marketing Agency
The demand for digital marketing efforts continues to grow. According to Global Industry Analysts (GIA), the global market for digital advertising and marketing is projected to reach $768.2B by 2026, growing at a compound annual growth rate of 13.9% over the analysis period. Additionally, 63% of businesses have increased their digital marketing budgets in the past year. Clearly, it’s important for businesses to invest in digital marketing to position themselves in front of target audiences. With this in mind, companies [...]
Does Direct Mail Marketing Still Work?
Digital marketing continues to be all the craze when it comes to marketing tactics, but that doesn’t mean it should be the only strategy you focus on to promote your business. There are so many channels for digital communication that the competition for space online is extremely competitive, and consumers are becoming overwhelmed by online chatter. One way for your business to stand apart is by utilizing the tried and true strategy of direct mail marketing where you can cut [...]
The ROI of a Laugh: How to Use Humor in Marketing
A joke is never as funny if you have to spell it out, but in this case we're dissecting a couple of well thought out marketing campaigns that do a great job of using humor. Purple Mattress I know it sounds a little funny to use a mattress company as an example of humor in marketing, but it's seriously one of the first brands that comes to mind when this topic is presented. If you've never seen any of their [...]
5 Examples of Instagram Brands Killing It on Social Media
Driving engagement on Instagram takes strategy, creativity, and consistency. Companies who can express their authentic brand personality while tapping into relatable, trending ways of connecting with customers will have the best potential of standing out amongst competitors. Customers want to feel seen and heard — they prefer meaningful connections, and they’re more likely to like, comment, and share content they find relevant to their unique pain points. At Elysium Marketing Group, our experienced digital marketing team works with clients to [...]