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Why You Should Hire a PPC Management Company?
Let’s start with the basics - PPC stands for Pay Per Click so when you are running PPC advertising you are paying for every click your account receives. Google Ads, Facebook & Instagram Ads, LinkedIn Ads all fall under this category. Since you’re paying for every click your ads receive, it’s crucial that clicks are from your target audience and are qualified customers for your business. Leading your target audience to your business is exactly what PPC experts, Google Ad [...]
5 Tips To Help With Your Re-Opening Strategy
1) Continue to communicate - Communication is key. Communicating clearly to your team and your clients about what’s going on and what the plan is. Human nature is to be uncomfortable with the unknown, so make sure your team understands the plan, feels heard, and feels comfortable with what will be taking place. Communication to clients and customers is also crucial. People are sitting in front of their computers and on their cell phones more than ever before, so use [...]
The A-Z’s of Social Media Marketing
A – Advertise Social media has so many (sometimes too many) capabilities. You can target people based on household income, job title, location, interests and so much more! Although this may be intimidating… don’t worry! We’re here to help! B – Boost a post (when necessary) Have an important message or promotion coming up? Simply go through Facebook’s “Boost a Post” feature and target people who like your page & their friends! C – Cadence Post consistently on all [...]
5 Reasons Why Working with a Marketing Agency is Right for You
Is working with a marketing agency right for you? A new calendar year can be the optimal time to start thinking or reevaluating your marketing strategy. Is your marketing working for you? Is it time to ramp up your efforts? Is it time to take your creative to the next level? Are you paying for marketing services, but not getting results? If so, it’s time to seriously consider working with a marketing agency for your digital marketing or creative [...]
Elysium’s Reflection on 2020
Oh 2020. How we had such high hopes for you. Any year you start a business, you know the odds are stacked against you. However, this year holds the cake for testing each and every business owner in ways they never dreamed of. For Elysium Marketing Group, we rang in 2020 celebrating our 5th birthday. Five years down and the best yet to come. Having grown and learned quite a lot in our first five years, we felt even [...]
Elysium’s 2020 Holiday Gift Guide
It’s that time of year again and since this year has been such a bust, we’re even more excited to share something happy and offer some of our favorite suggestions for holiday gifts in 2020!!! For Your Best Friend Who’s Gotten You Through the Pandemic – The White + Warren Travel Wrap from Bowties Style will make any friend’s day and sometimes you might want to pick one up for you as well! For The Brother Who’s Impossible [...]