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Using Traditional Marketing in Your Health & Wellness Business
The health and wellness industry continues to expand with more consumers investing in wellness services and products. In fact, a recent report by Statista estimates the global wellness market at more than $4.4 trillion with an anticipated growth rate of over $6 trillion by 2025. While this creates opportunity for businesses to thrive, it’s important to utilize marketing strategies that fit the desired target demographic. Our marketing team spends a lot of time focusing on digital marketing tactics. This often [...]
The Importance of Using PPC to Build Your Home Service Company
Home repair services such as plumbing, roofing, lawn care, and electric all benefit from a solid online presence to attract more customers. In fact, 76% of consumers look at a company’s website before visiting in person. However, it can be challenging for consumers to find your business online if your business isn’t prominent in search engine results. Business to customer pay-per-click advertising (B2C PPC) is a valuable marketing strategy that companies can take advantage of to stand out amongst competitors. [...]
10 Tips for Marketing Your Restaurant in Social Media
Social Media Marketing Tips for Restaurants: If your restaurant doesn’t have a strong digital presence, they could be losing out on capturing covers left and right. At Elysium Marketing Group, we know all about restaurant and food marketing, so we’re sharing with restaurant owners our top ten tips for using social media to properly market your restaurant. Know Where You Belong (In Regards to Your Platforms) There are numerous social media platforms nowadays: Facebook, Instagram, Twitter, TikTok, Google my Business, [...]
What is Franchise Marketing?
While many of the same tactics are used for Franchise Marketing and Marketing in general, there are clear-cut differences to keep in mind when you’re strategizing how to market a franchise. Franchise marketing consists of a two-pronged strategy: Marketing franchise locations to increase revenue – this could be gaining new customers at your quick service restaurant, enrolling new children in your daycare,etc. Marketing to potential franchisors - the people who want to become a part of your franchise family and [...]
20 Marketing Terms You Should Know
Every industry has their own jargon, and marketing is no exception! On any given day, you can hear the Elysium Marketing Team talking to one another using terms related to marketing strategy and marketing creative. But what do they actual mean? We want our clients and friends to be educated on the important terms, so we thought we’d create our own Dictionary of Marketing Terms! Marketing Terms & Their Definitions A/B Testing – the process of comparing two variations [...]
How to Optimize Your Content Marketing
Where do I start? What is the correct or best medium? What topic should I choose? These are some questions you may have when you begin to think about content marketing. Although content marketing may seem like a daunting enigma at first, it is important to know that optimized content marketing is something that will immensely pay off for your business! It will increase brand recognition and drive up sales. In fact, “82% of consumers feel more positive about a [...]